I was at a gala the other week, and met Elizabeth D'Amico - Montreal's renowned make up artist. I couldn't help but notice how systematic she was from applying my moisturizer, to the finishing powder. While she was doing the smokey eye look on me, I started bombarding her with 21 questions on the technicalities of applying make up - the right way.
Some of the tips she gave me, were so obvious and yet I forget to do them myself. So, I've decided to put together a list of tips so that we can all remember to look and feel our best, all the time.
1. Hydrate & moisturize.
The dynamic duo. Okay so this is a two in one, but nothing makes your face glow like drinking eight glasses of water a day and moisturizing day and night, especially in colder weather.
2. Lash game on point.
Curl those lashes, essential in making eyes look bigger and lashes look longer. Curl first then add mascara, if you curl after mascara you risk breaking your lashes, so think of mascara as a hairspray.
3. Prime, prime, prime.
I can’t say it enough, my favorite product is Urban Decay Primer Potion eyeshadow primer, it makes sure your shadow creasproof and the colors really pop.
4. Pale liner in the waterline.
Notice I didn’t say white liner. Eyes get red rimmed when we’re tired, so pop on a very pale liner in the waterline to look refreshed and awake.
5. Colour correct.
Not enough people do this, instead of covering dark circles and redness grab a color correcting palette (the Lise Watier one is aweome) and neutralize those colors before covering them up (peachy will neutralize dark circles and a green hue will get rid of that redness).
6. Fill in your brows.
#Eyebrowsonfleek. There is a lucky 10% of people ( that we are very jealous of) that don’t need to do this. Think of eyebrows like the frame to a painting, that painting is still beautiful but the frame brings it to life.
7. Highlight & contour.
The right way. Lines on your face from your contour is not attractive. Lightly dust some contour under your cheekbones and under your neck (yes, your neck) in order to achieve a beautifuly and naturally sculpted face. Don’t forget to add a highlighter where the light would naturally hit, unless it’s New Year’s Eve, I like to keep it glowy not sparkly. I’m obsessed with the Dual Intensity Blush from NARS in Jubilation!
Your lips. I like to use coconut oil and sugar and gently rub in circles to chase off flaky lips, remove with a damp cloth and voila! A beautiful canvas for your favorite lip color.
9. Clean your makeup brushes
Very important! Not your typical beauty tip, but doing this on a weekly basis will make sure you aren’t transferring oils from your skin, to your brushes back to your skin. Not only will it avoid nasty breakouts, but you avoid ruining your favorite powder to boot.
10. The red lip
Nothing says confidence like a perfect red lip. It’s my favorite way to add some life to my face, a gorgeous pop of red, perfectly natural groomed brows and lashes as long as the list of desserts I want to eat…classic and polished.
Elizabeth D'Amico is a make up artist from Montreal. She offers on location services for special events. She does home visits, or you can visit her in her studio for a makeup application. She is ah-mazing!
It's no question that summer is a favourite season in Montreal — and with good reason. Once the sun arrives, the city comes alive with plenty of sights to see, things to do and places to go.
Summer 2021 promises to be especially fun because, after a year and a bit of being cooped up indoors, what could be better than soaking up Montreal at its finest?
The sunny season is also known for another Montreal tradition: moving day. With July 1 being when most new leases begin, the end of June is a flurry of activity as people move out and move in all across the city.
Whether you're new to Montreal, are just moving across town, or are simply looking for ways to make this summer an unforgettable one, there are tons of ways to appreciate Montreal.
Pepsi® can help you do just that with the Drink Pepsi Get Summer Stuff contest. With weekly chances to win $10,000 plus instant prizes like barbecue grills, bicycles, paddleboards and merch, this contest is just what this Montreal summer calls for.
Look out for specially marked Pepsi cola products, and get ready to make the most of summer with these seven activities that prove why living in Montreal is the best.
Why You Need To Do It: With over 3,000 kilometres of bikeways, the island and Greater Montreal are a cyclist's dream. Not only is biking a fun, efficient and eco-friendly way to get from point A to point B, but it's also a great way to explore the city.
If you're in need of wheels, you might want to try your luck with the Drink Pepsi Get Summer Stuff contest. Pepsi is giving away a new bicycle along with loads of other instant prizes.
Why You Need To Do It: If you think you need to be beachside to paddleboard, think again. The still waters of Parc Jean-Drapeau make it the perfect place to go for a paddle.
Whether you're a seasoned pro or a beginner, getting on the water is a fun way to discover Montreal and maybe even meet new people.
Why You Need To Do It: Mont-Royal remains one of the city's most popular destinations. Not only is it accessible via walking or transit, but it also offers hiking trails that are suitable for all levels.
Pack that knapsack (like the one you could win with Drink Pepsi Get Summer Stuff contest) with all your favourite hiking goodies. Don't forget your camera because you're going to want to take a pic or two once you reach the top.
Why You Need To Do It: Montreal has some of the best museums in the world. No matter what you're interested in, there is an exhibition that will pique your interests (and get you out of the summer heat).
The recently refurbished Biodôme houses five diverse ecosystems where you can see everything from penguins to exotic birds. The city's history museum, Pointe-à-Callière, has exhibits spanning First Nations history to the modern day. And for art buffs, the Musée d'art contemporain de Montreal showcases works from local and international artists.
Why You Need To Do It: Summers are made for grilling and chilling. Whether you're a fan of a classic steak, some grilled chicken breast or know the perfect recipe for seared aubergine, there's always something delicious to sink your teeth into at a barbecue.
While you don't necessarily need a backyard to have a barbecue, you do need a grill. Fortunately, Pepsi is giving some away with their Drink Pepsi Get Summer Stuff contest.
Why You Need To Do It: Montreal has an iconic arts and culture scene. Wandering around the city and exploring street art is a feast for the eyes and a great way to get to know the place.
Boulevard St-Laurent, in particular, is known for its murals and graffiti. There's lots of art to be found in Quartier des Spectacles, too. Whether you're solo or with your crew, this is one way to have a picturesque summer.
However you find yourself celebrating summer in Montreal, if you pick up a Pepsi, you might just win some cool prizes like a barbecue grill, bikes, paddleboards or tons of merch. Not to mention a chance to win a weekly prize of $10,000 — which could help you deck out new digs.
Keep your eyes peeled for specially marked Pepsi products with on-pack codes as part of the Drink Pepsi Get Summer Stuff contest. All you have to do to enter is redeem your code for a chance to win.
If you don't have a side hustle, then you probably know someone who does. It's become the key small-business buzzword in recent times — and for good reason.
Many millennials and zoomers are coming to the realization that a corporate nine-to-five job doesn't suit what they want in life. For some, the restriction of the 40-hour workweek is unappealing, while others struggle to find work that aligns with their personal values.
As a result, many people have started, or are thinking about starting, their own small businesses. From artisan charcuterie boards to multi-product e-commerce ventures, small businesses can be the way to live out your entrepreneurial dream and find your "why."
Whether you're looking to open an online store, provide a service or cook delicious food, all small businesses have one thing in common today: the need to get noticed on the web. This can seem daunting, but getting your online presence up and running doesn't have to be a costly nightmare, especially if you use a one-stop-shop service like GoDaddy.
For a small fee, you can secure the perfect domain, get access to beautiful website templates and build your brand on a user-friendly platform. Plus, GoDaddy has recently launched some new tools in Canada (like e-commerce and marketing integrations) to make running a small business online even easier.
As you build your brand, it's important to remember that launching a small business is about more than just a website. Building a community, developing your social media strategy and keeping an eye on your finances may sound time-consuming and potentially costly, but where there's a will (and these seven tips), there's a way.
Buckle Down & Do It
If you've been in the dreaming phase of your entrepreneurial journey for what seems like ages, sit down and plot it out. When you feel the nine-to-five life isn't the key to your career fulfillment, it's time to acknowledge that and start rounding up the "buts" you've been using to justify not starting.
You've got to start somewhere, so find solutions to your concerns and map out how you can get your business idea off the ground.
Even if your business isn't entirely virtual, there's no way for potential customers to find you if you aren't showing up where they are — online. And one of the best ways to be spotted online is through the use of proper SEO (or search engine optimization). GoDaddy Websites + Marketing provides an easy set up experience to help your website get found online, no professional SEO experience needed.
If you're not sure where to start in the e-commerce landscape, that's understandable. GoDaddy’s Online Store combines a sleek ecommerce store, powerful selling tools and flexible shipping and payment options. They will also be introducing a Marketplace integration next year so Quebec entrepreneurs can leverage popular digital markets like Amazon and eBay Marketplace all from one dashboard.
Learn From The Community
There's plenty of free advice out there if you know where to look. Seek out the small business mentors on Instagram, Medium, or Quora, and take in all the tips, tricks and advice you can.
Reach out to your offline circles, too. That once-removed aunt who runs a small B&B on Vancouver Island? She knows her way around financials and might be able to teach you a thing or two about keeping your accounting in good shape. That local shop that you absolutely love? Drop by and befriend the owners — they can help you know what to expect as you get your business off the ground.
The best champions of small businesses know just how challenging running one can be. Seek community over competition and you'll find valuable skills to help your new venture thrive.
Automate Wherever & Whenever You Can
Your time is valuable, especially when levelling up your side hustle into a small business. There are plenty of free or low-cost tools available to help you cut back on the busywork. Invoicing can be a breeze with platforms that do all the heavy lifting for you, for example. Email funnels and sequences can save you time and keep your new subscribers engaged without you having to put in much work after the initial setup.
When it comes to social content, manually posting to multiple online platforms is becoming a thing of the past. GoDaddy's Instagram Direct Publishing Feature cuts back on the labour of managing followers and curating feeds with the ability to schedule, publish and monitor posts all from within the GoDaddy Websites + Marketing dashboard.
A product that is only "okay" can be tough to sell. With quality products, the marketing basically does itself through repeat customers and word of mouth. On the other hand, it's virtually impossible to win back a customer who has had a poor experience with you (and to prevent them from cautioning others about your business).
Keep a personal touch, so you can make customers feel special, and so you can stand out against larger corporations.
Enjoy The Process But Take Notes
Chances are that your initial launch will feel like flying by the seat of your pants, and that's okay. Once you've figured out what works and what doesn't, cut the fluff and document your processes for keeping things running smoothly.
If it's just for you, or you have a small team, having a system to follow helps ensure that each customer and order receives the best care. Streamline your processes and take advantage of some of the other tips, like automation, to make each task as simple as following points one through three.
Keep Your Work Life Separate From Your Personal Life (Especially Your Finances)
Eventually, if your business has grown large enough, you might choose to incorporate. Until then, it's a smart idea to keep your business and personal finances separate. Even if your launch goes swimmingly, don't go spending all your hard-earned money at once.
Set up rules and automatic deposits in your designated business accounts to save a percentage of income for taxes. Come April, you'll breathe a sigh of relief knowing that you had funds set aside to pay any taxes.
Starting small, like with the seven tips above, is a great way to get your business idea going, and it sure beats waiting for all the pieces to perfectly align. In reality, those pieces won't fall into place without your actions, your commitment to growth and learning, and just buckling down and making it happen.
GoDaddy Websites + Marketing combines professional website templates with tools to make getting started a breeze. Once your site is up and running, their social integrations can help you to reach customers with ease. Just think where you and your business idea could be in a month or in a year — your imagination truly is the limit.