The reason for his visit? SSENSE has partnered with Pharrell's wellbeing product company, Humanrace.
VOGUE reported that Pharrell is actually "taking over the store" — from the green-tinted windows to a full-on exhibit showcasing his skincare products, exclusive apparel, and an archive of his own wardrobe pieces curated by Tyler the Creator — though his personal items are not for sale.
Like much of the exhibit, VOGUE reported, the wardrobe pieces are meant to give you insight into his "creative vision" for the brand.
Humanrace started as a skincare company with "a genderless, vegan, and clean trio of products (a cleanser, exfoliator, and humidifying cream)," but will now be expanding into other categories, according to VOGUE.
Shina Nova, the Montreal-based based Inuk throat singer and TikToker, posted an Instagram story of her at the store on Friday night. A photo shows her standing next to Pharrell holding her phone with the caption, "Pharrell meeting my mama through FaceTime."
We reached out to SSENSE and Humanrace to find out if Pharrell's still in town but did not receive a response. That said, it's entirely possible, so keep your eyes peeled.
The House of Humanrace exhibit at SSENSE is now live, so you can head to 418, rue Saint-Sulpice to check it out.
Otherwise, the collection goes live on ssense.com on September 27.
In Quebec, a vaccine passport is required to access many businesses and activities deemed non-essential, including restaurants and bars.
A few lucky Montreal-area residents will be able to test refilling their OPUS cards from their phones this fall and winter.
"During the experiment, which will run from September 14 to December 31, 2021, citizens will be invited to try out and comment on a function under development for reloading the OPUS card from a smartphone," the metro area's transit authority, the ARTM, said in a press release.
"Eventually," it continues, "this innovative and user-friendly feature will allow public transit users to consult the contents of their OPUS card, purchase tickets and add them to the card in a few moments from their smartphone."
The pre-pandemic monthly struggle of waiting in long lines to refill your OPUS card is all too familiar to Montreal transit riders.
We dare say there is NOTHING worse than forgetting to renew your monthly fare ahead of time and only realizing your mistake when you're late for work and come across the long line in your metro station.
STM, RTL, STL and exo riders can apply to participate in the experiment online. The lucky chosen ones will also have a chance to win one of five $100 prizes.
Bath & Body Works Canada confirmed in January 2021 that it would finally be launching an online store in the fall. It was welcome news for Canadian customers, who know all too well the struggle of trying to track down their favourite products and having to either resort to the pricey U.S. online store or take a chance on long lines at their local shop.
But since that initial confirmation and a formal announcement that followed in July, Bath & Body Works fans have been in the dark. Fall 2021 is almost here and the company has released no further details. But MTL Blog can at the very least confirm the Canadian online store is still on track to launch this upcoming season.
A Bath & Body Works representative told us the store is still scheduled for this fall, though they couldn't confirm a launch date.
"Good things take time," the company said of building the Canadian online store in July.
Located in the heart of Old Montreal, Babacool brings all the traditions of Middle Eastern cuisine but combines them with a futuristic twist. The restaurant — specializing in sharing plates and natural wines — looks like it could be an impeccably decorated spaceship. It's also affordable, with plates ranging from $3 to $22.
Naturally, we started off with drinks. I got the Hi Gin cocktail, made with Tanqueray, yuzu and simple syrup to refresh me on a scorching hot day and, let me tell you, it did the trick.
My friend got the Spicy Marg with Sauza Tequila, dry curuçao, chilli salt and dehydrated chilli. Honestly, the drinks were so good that we would have tried them all if we could.
Next, we moved onto appetizers. Anyone familiar with Middle Eastern cuisine knows that appetizers mean lots and lots of dipping! We tried the hummus, labneh and mouhamara — all with freshly made za'atar pita.
Now, I don't want to brag, but I've made my way through a hummus or two and I take hummus VERY seriously. So, as a self-proclaimed expert, I can easily say this was some of the best I've had in the city to date. We also got some vine leaves (my fave!).
Moving onto mains, we shared shakshouka, a halloumi salad and shrimp served with star anise, ouzo, feta, and radish. All three dishes were fresh and beyond compare. As I always say, you know a dish is incredible when you delay your last bite just so the meal lasts a little longer.
While the food was exceptional and the drinks were beautiful, my favourite part of the whole night was the staff. Hubert, our server, is the type of server who loves people and loves what he does. He made a great night even better.
We also met Sophie Chenier, who owns Babacool along with her husband Charles Manceau and restauranteur Marco Benatar. Benatar is co-owner of other popular Montreal eateries, like Jatoba and Flyjin.