The Federation Unilateral du Quebec or FUQ,wants you!
Join the FUQ and become a gun toting, plaid wearing, arctic training beast of a person. If you want to make a difference, right the wrongs of the world then the FUQ if for you.
Watch the recruitment video below.
The FUQ is the newest ad campaign from Moose Knuckles Canada, the fashion line who have no issue with being a little weird. Their FUQ-campaign proves it, and basically made me want to buy some Moose Knuckles gear...and box in the woods. Now THAT is marketing.