Adidas has just announced that they will be expanding their stores across Canada.
According to Retail Insider, the famous fashion brand are planning on renovating their existing stores, and opening up what they call "new experiential locations".
The good news for us is that the Adidas store on 1258 Sainte-Catherine will be undergoing renovations this year. Adidas says that it will be transformed into an experiential neighborhood high fashion store (sounds fancy) to better reflect its surroundings.
Their goal is to create a better shopping experience and to encourage people to shop in-store rather than online.
But that's not all, in addition to the newly renovated store, Montreal is also getting a brand-new downtown flagship store.
The exact location and opening date hasn't been announced yet, but adidas say this new store is a priority for the brand.