A couple of weeks ago, Kraft Heinz released something called "Mayochup", an unholy combination of ketchup and mayonnaise in one squeeze bottle. Currently available in Canada while supplies last, the Mayochup craze that's sweeping the nation is now under scrutiny.
I guess that someone in the boardroom missed this one but it was revealed this weekend that "Mayochup" means "shitface" in Cree.
According to Cree linguistic experts, certain dialects of the language can hear the name as "shitface", specifically in Northern Ontario Cree communities. This unfortunate translation has naturally caused a storm on social media.
Kraft Heinz spokespeople say that the condiment won't be removed from stores despite the translation. In a surprising turn of events, people aren't outraged, in fact, people are finding this utterly hilarious.
Mayochup has been on sale in Canada since May 6th and I'm honestly surprised that no one noticed this Cree translation sooner. While it isn't a common dialect, "mayo" in Cree means feces and "chup" means face.
According to the Montreal Gazette, Michael Mullen of Kraft Heinz says that he hopes the only thing consumers have on their face this summer is their condiment mash-up, which is...an interesting way to respond, that's for sure.
While many people have criticized the company for overlooking the word, most people find it hilarious that Kraft Heinz would miss such an obvious mistake. Kraft Heinz crowdsourced the name via a Twitter poll before it hit shelves in the United States last year.
The condiment will be sold in Canada while supplies last and it has already taken the country by storm, not only because of the name. People who've tried the mish-mash condiment say that they love it. Personally, I think it's kinda gross, but hey.
New Heinz condiment Mayochup has an unfortunate translation in Cree: “shitfaced” or “shit is on my face”. 'We the C… https://t.co/kZrn4rtd8w— Igor Naming Agency (@Igor Naming Agency) 1558136425.0
Members of the Cree First Nation in Canada seem to enjoy the word and appreciate the attention that their language is getting despite the context.
Sometimes, great things do happen here in Canada. This is one of them. I wouldn't call it an unfortunate translati… https://t.co/czxKgWw1Fp— ɹʎƆ uoɯɐƎ (@ɹʎƆ uoɯɐƎ) 1558155743.0
Cree is one of the most widely-spoken Native languages in Canada with some 90,000 people fluent in that language, mostly in the Prairies and Northern Ontario.
Have you tried the combo-condiment yet? It's currently being sold in grocery stores across Canada including Metro, Loblaws, Wal-Mart, and more.
If you haven't yet, I don't know if this makes you want to try it more or less, but one thing is for sure - this apparent blunder is an excellent marketing tactic and is absolutely hilarious.