I may live by the words, 'if it's free, it's for me,' but even more so when 'free' is followed by the words 'ice cream.'  Especially on days like this.

Ca Lem Creamery and Adidas have teamed up for the next few days to get you your free fix of Ca Lem's amazing ice cream during the rue Ste-Catherine weekend sidewalk sale. All you have to do is download the @adidasca app on your phone and then make your way to the downtown Adidas store. 

Could it get any easier? 

If you haven't been to Ca Lem before, it's a small creamery in NDG that has been getting rave reviews since it opened a few years back. They have all the old classics you can think of but what makes them stand out are their more exotic flavors like sesame, green tea, Lychee, coco ash, and Vietnamese coffee

If you haven't tried Ca Lem before, do it now. But be forewarned, they're addicting. I kind of feel like this is an old drug dealer's strategy of giving you the first taste for free so you have to keep coming back.


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The Ste-Catherine sidewalk sale starts at noon, which is the same time you can show up to Adidas for your cone. They will be giving out 600 free cones between noon and 9 PM, today and tomorrow. 

I can't wait to find out what flavors they'll be serving! 

And for all you vegans out there, they have vegan-friendly choices for you too

There are limited free quantities per day so get down to Ste Catherine's sidewalk sale and get yourself that free ice cream you deserve before they're all gone! 

Check out their Facebook page for more information.


Here's everything you need to know:

WHAT: Free ice cream from Ca Lem Creamery when you download the Adidas app

WHEN: July 12 – July 13, from 12 PM – 9 PM

WHERE: 1238 rue Sainte-Catherine O., Adidas Originals Store

COST: FREE!

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