The Netflix film Bird Box, starring Sandra Bullock, took the internet by storm last month.\nIt became not only the most-watched new Netflix release ever, but also a viral meme sensation.\nALSO READ: Canada's Top 10 Places Where You're Most Likely To Get Murdered\nTL;DR Netflix is warning viewers not to hurt themselves with the "Bird Box Challenge," by which participants attempt to move through the world blindfolded.\nTook off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR\n— Netflix Film (@NetflixFilm) December 28, 2018\nBird Box is the meme that has carried us into 2019.\nBirdbox Demons: take off your blind fold , we have Texas Roadhouse rolls ! #birdboxmovie #BirdBoxChallenge Me : pic.twitter.com/gpSg2ZVw0j\n— Piinkyy💞 (@fvcku_paymee) December 27, 2018\nMe showing everyone Birdbox memes. pic.twitter.com/oTyMyer4Jz\n— Vince Metz (@Vincent_vanGrow) December 31, 2018\nIt turns out the film premise (demons that effectively scare you to death when you look at them, forcing you to wear a blindfold as you move about the world) is pretty applicable to common experiences.\nIndeed, the memes became a pretty powerful force.\nShots fired lol #BirdBoxChallenge pic.twitter.com/9KXHvAa9WC\n— Michael J. Houser, MPA (@MichaelJHouser) January 2, 2019\nSome, however, decided to take the movie off the computer screen and into real life with the "Bird Box Challenge." Challenge participants film themselves as they attempt to move about the world while blindfolded.\nThe result is a plethora of videos posted to Twitter under the hashtag #BirdBoxChallenge. While some of these videos are truly hilarious, most are cringeworthy. This is definitely an activity in which no one should participate.\n#susputasmadres #BirdBoxChallenge pic.twitter.com/c4hmjf8d0m\n— alive & amplified (@DiganLuispa) January 2, 2019\nThe poor baby.\n@shanedawson @Ryland_Adams @_morganadams_ #BirdBoxChallenge Morgan is this you hahaha pic.twitter.com/qvCmXd3KdF\n— Hozay (@chepejcruz) January 2, 2019\nThe only #BirdBoxChallenge i acknowledge pic.twitter.com/ldkAcqUmLV\n— Miss kesha (@wcssssx) January 2, 2019\nOnly in NY #BirdBox #BirdBoxChallenge @NigelDPresents pic.twitter.com/VPemHPdovu\n— Tommy (@THOMAS_RE89) December 25, 2018\nThe challenge has become such a hazard that Netflix has expressed concern for its viewers' safety.\nCan’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.\n— Netflix US (@netflix) January 2, 2019\nWhether this Tweets comes from a corporate attempt to appear trendy or an actual fear of liability in the case of Bird Box Challenge accidents is uncertain.\nReactions to this statement on Twitter, however, were largely dismissive.\nCan’t even read this right now. pic.twitter.com/qctI6h4t2p\n— Jay (@jaybizniss) January 2, 2019\nThe only Bird Box challenge that should exist. pic.twitter.com/AI0k3GsIjP\n— Kristina Hernandez (@KrisWroteThis) January 2, 2019\nNonetheless, the Bird Box Challenge is remarkably dangerous.\nStay safe!