The Netflix film Bird Box, starring Sandra Bullock, took the internet by storm last month.

It became not only the most-watched new Netflix release ever, but also a viral meme sensation.

ALSO READ: Canada's Top 10 Places Where You're Most Likely To Get Murdered

TL;DR Netflix is warning viewers not to hurt themselves with the "Bird Box Challenge," by which participants attempt to move through the world blindfolded.

Bird Box is the meme that has carried us into 2019.

It turns out the film premise (demons that effectively scare you to death when you look at them, forcing you to wear a blindfold as you move about the world) is pretty applicable to common experiences.

Indeed, the memes became a pretty powerful force.

Some, however, decided to take the movie off the computer screen and into real life with the "Bird Box Challenge." Challenge participants film themselves as they attempt to move about the world while blindfolded.

The result is a plethora of videos posted to Twitter under the hashtag #BirdBoxChallenge. While some of these videos are truly hilarious, most are cringeworthy. This is definitely an activity in which no one should participate.

The poor baby.

The challenge has become such a hazard that Netflix has expressed concern for its viewers' safety.

Whether this Tweets comes from a corporate attempt to appear trendy or an actual fear of liability in the case of Bird Box Challenge accidents is uncertain.

Reactions to this statement on Twitter, however, were largely dismissive.

Nonetheless, the Bird Box Challenge is remarkably dangerous.

Stay safe!


Account Settings
Share Feedback
Log Out

Register this device to receive push notifications