Canadians Are In Charge Of Picking The Newest M&M Flavour
The future of chocolate is in your hands!
The battle between Smarties and M&M's can come to a halt for just a second, because for the next couple of months, Canadians are going to be all about M&M's. And for good reason.
We actually have the chance to vote in the next flavor of M&M's! That's right. We are being asked to help choose the next Crunchy Flavour.
Thanks to its new Flavour Vote campaign, M&M's is released 3 new limited-edition flavours: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint. They will be available at select retailers across the country and we'll be able to vote for our favorite once a day until May 25th.
This campaign is not the first of its kind, but it is the first to hit Canada. Before, these exclusive voting rights were only open to citizens of the United States. Well, look at Americans, Canada is in on the vote now.
In order to vote, you have to be over the age of 13 and well, have internet access. You can upload your votes at flavourvote.mms.com. There's also a hashtag war going on Instagram. So, once you decide on your favorite type, you can upload the picture to either #VoteCrunchyEspresso, #VoteCrunchyRaspberry or #VoteCrunchyMint.
The Crunchy M&M's aren't like normal M&M's, in case you didn't know. These flavors are made with dark chocolate and feature a crispy shell.
The winner will be announced in August 2018 and will be available across the country for 18 months after its release. So, get voting! The future of chocolate is in your hands!
Check out the website for everything you need to know about M&M's!