The Gap was probably the coolest place to shop when I was a pre-teen. In the 90s, nothing made a kid more popular than spoting some new Gap swag to school.\nREAD ALSO: IKEA Canada Is Having A Huge Early Black Friday Sale\nTL;DR The Gap is having a huge early Black Friday sale online starting today. You can get up to 50% off women's, men's, kid's, and baby apparel. The pre-sale ends November 19th.\nWith the introduction of e-commerce and the entry of European fast fashion brands like Zara and H&M into north America, the Gap has struggled over the past decade to stay relevant.\nAfter several failed attempts at connecting with a more youthful and rebellious audience, the Gap is now doing what few fashion brands dare to do: just staying true and authentic to their roots.\nAt the Gap you can now find pretty much exactly what you would find back in 1998, perfectly cozy sweaters, scarves, hats, button downs shirts, hoodies, jeans – basically classic, comfortable all-American apparel for literally everyone in your family.\nView this post on Instagram Cozy, meet color. Tap to get and gift the best brights and stripes of the season. #MeetMeInTheGap A post shared by Gap (@gap) on Nov 4, 2018 at 11:31am PST\nThat said, the Gap pre-Black Friday sale begins today!\nShopping online you will find 50% off almost everything in the store, including women's, men's, kid's, and baby apparel.\n@gapembedded via\nThe discount coupon, GAPWARMUP, is applied automatically at checkout for online orders. Sale ends November 19th.\nNote, however, that some of the prices advertised online do not apply in retail stores.\nShop the sale now! Click HERE to find all the deal.