Chance The Rapper,  a 24-year-old American rapper, singer, songwriter, and record producer from Chicago, has recently released a provocative tweet about a Heineken commercial, claiming it's "terribly racist"

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Although Chance doesn't want to 'boycott' the company,  he is very blatantly claiming his strong beliefs that companies purposely make their ads racist to attract more viewers. In return, Heineken claimed that their tagline 'sometimes lighter is better' was only in reference to their product - the beer.

Any convert messages conveyed through advertising would need to be very subtle and low-key.  Subsequently, to avoid any further problems, the Dutch brewing company has pulled the commercial.

Have a look at the original advertisement below, and you can make your own judgment.

For more information on this story, click here.

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