Sportsnet has fired Don Cherry in response to public outcry over xenophobic comments.\nThe news has left many French Canadians wondering what took so long.\nVisit MTLBlog for more headlines.\nHockey Night in Canada will never be the same after longtime co-host Don Cherry was fired for making xenophobic comments against immigrants who don't wear poppies. On his latest broadcast this weekend, Cherry ranted about "you people" who don't wear poppies for Remembrance Day.\nAfter an outcry from the public, including public apologies from fellow co-host Ron Maclean and Roger's Sportsnet, Cherry was dismissed from a position he's held for over 30 hockey seasons. Cherry is known for his unapologetic and often divisive style on Hockey Night in Canada. For years, he's been highly critical of players he doesn't consider to be "good Canadian boys."\nIn the early-90s, Cherry sparked anger amongst Quebec politicians after he made derogatory comments about Québécois players and the Quebec Nordiques hockey team. He's also made countless off-colour remarks about players of European origin.\nCherry's dismissal has prompted many reactions from Quebecers who are wondering why it took so long for Hockey Night in Canada to fire him. For years, some claim, Cherry has been deriding Québécois players and the Montreal Canadiens without repercussion. In 2010, he infamously said that P.K. Subban "lacks respect" and that a player needs to "get him" for opening his "big mouth."\nThere have been numerous other instances where Cherry has gone on racially-charged rants that have little to do with hockey.\nIn 2007, he suggested that Indigenous Canadians should "go out and get their own fair shake in life" after his co-host Maclean said that Native players have to work a lot harder than most to get recognized.\nDon Cherry’s rant on immigrants:“You people... love our way of life, love our milk and honey. At least you could pay a couple of bucks for poppies or something like that. These guys paid for your way of life that you enjoy in Canada.” Ron MacLean nodded and gave a thumbs up. pic.twitter.com/OXnIwV1n9T— Rosa Hwang (@journorosa) November 10, 2019\nThis isn't the first time Cherry has gotten into hot water over comments he's made. Though, in the past, there weren't even public apologies from the network.\nMany who support what Cherry had to say about immigrants cite that the "left-wing media" is responsible for taking down another "Canadian icon." In fact, Cherry once blamed the "left-wing pinko media" for the decrease in fighting in the NHL.\nThinking of my paternal grandfather rn who had such disdain for Cherry’s anti French Canadian/Quebec/Habs POV that he would turn the volume down on the tv when watching hockey and listen to the radio call the game instead— Supriya Dwivedi (@supriyadwivedi) November 11, 2019\nDon Cherry as been bashing Québec for decades, nobody complained.Don Cherry makes a remark about immigrants, it's all over the news and there's tons of complaints.It's been the same Don Cherry all along.#DonCherry— Biker DoH (@DohMtl) November 11, 2019\nREAD ALSO: Sophie Grégoire Trudeau's Growing Up Story In Montreal Is An Inspiration For Young Women\nSome are wondering how it took so long for Hockey Night in Canada to realize that Cherry doesn't represent their values anymore. It's perhaps French Canadians who are most confused about what took so long for network executives to fire Cherry.\nThe reason Don Cherry was fired is that there are a lot of immigrants in Toronto. @sportsnet had no problem was he was just being racist to French people— Simon Blain (@simblain) November 11, 2019\n@Sportsnet @Rogers It took 40 years of racism by Don Cherry for someone to finally realize it needed to be stopped. It was Swedes, Fins, Russians, Czechs, Slovaks and French Canadians whom he targeted. “You People “ have prevailed, Don Cherry is finally gone.— proudhab10 (@johnsousa11) November 11, 2019\nHé has we insulting French Canadians for years! He finally took it too far! Good riddance— French One (@julierep26) November 11, 2019\nCherry was the coach of the Boston Bruins in the 1970s and constantly lost to the Canadiens in the playoffs and Stanley Cup games so some blame those years as the reason he's so contemptuous of French Canadians. That's no excuse for years of abuse, however.\n➡️ Don Cherry congédié ⬅️Des années de mépris et de racisme envers le Québec: Rien.Un commentaire sur le fait que les immigrants n'achètent pas de coquelicots: CONGÉDIÉ !!!!Eh ben! 🤷♂️#polqc #polcan https://t.co/rdCcEph8w5— David Champagne 🎗 (@LeRoiDavid_) November 11, 2019\nTranslation: Don Cherry fired. Years of contempt and racism towards Quebec: nothing. One comment about how immigrants don't buy poppies: FIRED! Oh well.\nLet's face it. Don Cherry should have retired over a decade ago. Look deeper than just the weekend's "You People" comment...all the hate to Quebec, European players, and players of colour that has come from his mouth - this is more than just one comment one time. https://t.co/NsQEB0oHRR— Chibi Lenne - Dice Goblin🏳️🌈 💖💛💙 (@ChibiLenne) November 11, 2019\nMany are saying that this the first step to tackle a systemic problem in hockey culture. Cherry has perpetuated this for years, and it seems like it finally caught up to him.\nBut all it takes is “you people” for those incremental gains to be wiped away, completely overwhelmed and erased by two small words that mean so much, that are so malicious. Two words on our “national” hockey broadcast, and you’re right back at zero.— Аrpon Basu (@ArponBasu) November 11, 2019\nDespite a slew of public apologies, the NHL and hockey culture in general still have a long way to go to promote inclusion and diversity.