Everyone's favourite perennial game and contest, Tim Hortons' "Roll Up the Rim to Win," is back in March 2020 and, for the first time, will include a way to play digitally through the Tim Hortons app. "After 35 years of Rolling Up the Rim, Tim Hortons has modernized its iconic contest to allow for a combination of paper, digital and sustainable play," a press release reads. The news comes after years of criticism of the contest for the high volume of trash it produces.

Here's how the new digital play works.

"When ordering a hot beverage, registered Tims Rewards members who scan their card or app will receive a digital roll in the Tim Hortons app or online."

"For the first two weeks of the contest, guests will get two rolls when ordering a hot beverage when they scan their Tims Rewards card — one on the cup and one on the app."

"For the last two weeks of the contest," however, "Roll Up the Rim can only be played on the app or online."

This means that "physical Roll Up the Rim cups will be available in participating restaurants across Canada — for" just "the first two weeks of the contest."

There's other exciting news, too. Tim Hortons has officially "retired" the dreaded phrase, "Please Play Again."

Instead, "guests who don't win a prize when revealing a digital roll will be entered into one of four $100,000 draws. To be eligible, guests must scan their registered Tims Rewards card when purchasing a hot beverage and reveal a non-winning digital roll."

"Paper cups that do not reveal a prize will encourage guests to use the Tim Hortons app next time for their chance to win $100,000."

On top of all this, Tim Hortons patrons will be excited to know that "Tim Hortons will give out 1.8 million reusable hot beverage cups for free" the day before the contest starts.

A spokesperson confirmed to MTL Blog that the giveaway will, indeed, also take place at participating locations in Quebec.

"We listened to the feedback from our guests, who wanted us to modernize the program," says Tim Hortons Chief Marketing Officer Hope Bagozzi. 

"We're excited to share the news that we are updating Roll Up the Rim To Win in 2020 to reflect the future of the Tim Hortons brand, while still embracing the best of our heritage."

"We will reward guests who make the sustainable choice by using a reusable cup and scanning their Tims Rewards card with three digital rolls."

The complete prize breakdown this year is as follows:

  • "Over 17 million coffee and food prizes, including NEW Dream Donuts;"

  • "45,000 $25 TimCards;"

  • "200 Samsung 55" NU6900 Smart 4K UHD TVs;"

  • "150 $1,000 CIBC Prepaid Cards;"

  • "100 40,000 AIR MILES® Reward Miles – enough for a trip for two;"

  • "10 2020 Hyundai IONIQ Electric or Hybrid Vehicles"

  • and "four draws of $100,000."

It's an exciting time to be a Tim Hortons customer.

Roll Up the Rim starts March 11 and ends April 7, 2020.

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