A complaint was filed against the hardware store RONA for continuously referring to itself as "Truly Canadian" and "Proudly Canadian," so it's no longer allowed to do so.\nRONA was founded in Quebec and later bought out by the US company Lowe's, although it has been a Canadian staple since it opened in 1939.\nFind out how this rule was put in motion below.\nVisit MTLBlog for more headlines.\nRONA, the home improvement store, has been a Canadian staple since it first opened its doors back in 1939. But now, the originally Quebec based chain has lost the ability to call itself Canadian. A complaint was filed with the advertising regulator Ad Standards over the use of the words "Truly Canadian" and "Proudly Canadian" that were often displayed in large letters on RONA storefronts.\nThe Accuracy and Clarity complainant alleged the statements are inaccurate because RONA is no longer a Canadian company since it was bought by retail giant Lowe's — a U.S. company.\nWhile RONA was founded in Quebec and still maintains its headquarters in Boucherville, it has been considered a non-Canadian entity since 2016.\nThe council came to the decision that RONA would have to remove its signs as the "claim 'Truly Canadian' conveyed an inaccurate general impression."\nRONA was not pleased with the final decision as they made very clear in a statement, "while RONA respects the Ad Standards process, it strongly disagrees with the Standards Council’s conclusion. RONA’s entire history is rooted in Canada, starting with its creation..."\nIt went on to outline that in all of its stores (barring one exception), employees and the executive team are based in Canada, it is incorporated in Quebec under Quebec law, and that it has deep ties to Canada and Canadian culture.\nView this post on Instagram The smallest Rona… In The World. #miniroadtrip #insearchofdoors A post shared by Nick (@nbombb) on Aug 23, 2014 at 9:30am PDT\nThe statement ended with, "finally, RONA is an active Canadian corporate citizen, supporting over 260 local not-for-profit organizations and public schools across the country in communities where it is present."\nThat seems pretty damn Canadian.\nREAD MORE: Montreal's Royal Victoria Hospital Will Become A Pet-Friendly Homeless Shelter This Winter\nBoth RONA and Lowe's "strongly disagree" with the ruling, but will remove the signs in accordance with the decision.\nView this post on Instagram un BBQ pour la maison 🔥🍗 enfin 😋😍 A post shared by GIFT OF ANGELS 0517-0518 (@aa_kev_lili.123) on Apr 18, 2017 at 12:35pm PDT\nRONA was founded by Rolland Dansereau and Napoleon Piotte and was originally known as "Les Marchands en Quincaillerie" (The Merchants of Hardware) — a group of independent hardware retailers who wanted to save money by bypassing retailers and dealing directly with manufacturers.\nView this post on Instagram Le @salon_national_habitation de Montréal débute aujourd'hui. Notre kiosque c’est le plus gros, et le plus beau! 😎 /// The Montreal National Home Show begins today. Come see us at our booth! A post shared by RONA (@rona.ca) on Mar 9, 2018 at 9:48am PST\nIt wasn't until 1960 that it became known as RONA, using the first two letters of Dansereau and Piotte's first names.\nTo read the full complaint case summary, head over to Ad Standards.