Tim Hortons' "Smile Cookie" campaign is officially underway in Canada!

The event is actually both a great marketing ploy and fun way to be charitable.

The proceeds for all smile cookie sales go to local charities. Meanwhile, Tim Hortons benefits from the social media buzz generated by people publicizing their charity and talking photos with the adorable treats.

ALSO READ: Who Has The Best Cheeseburger In Canada? Wendy's, Burger King, Or McDonald's

TL;DR The Tim Hortons "Smile Cookie" campaign is a wonderful charitable effort. But sometimes it doesn't go exactly as planned. This is a list of the most messed up smile cookies.

But sometimes those photo-ops can go awry.

The cookies are so popular that sometimes an overburdened Tim Hortons worker hastily assembling frosting smiles for ravenous customers can make some embarrassing mistakes.

Fortunately for consumers (and Tims Hortons) the results can sometimes be hilarious. Indeed, it's the messed up smile cookies that often attract the most social media attention.

Below we've compiled some of the funniest smile cookies fails from Canadians on Twitter.

For reference, here is how Tim Hortons advertises the smile cookies:

@timhortonsembedded via  


The edible emoji πŸ˜‘:


The disintigrating face:


The complete disillusionment with this world:


The cookie smiling through the tears:


The cookie that's definitely going to kill everything you love:


The lips that got stung by a bee:


The cookie that's seen some sh**:


The cookie that's screaming inside:


The cookie that looks like that crying cat meme:

Via Know Your Meme


The cookie victim of Hannibal Lecter:


Find you a man that looks at you the way this cookie looks at its owner:


The cookie recoiling in disgust:


The cookie that is disappointed in you:


And last, but never least, the best smile cookie face ever from 2014:


 

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