Quebec National Public Health Direction Dr. Horacio Arruda has charmed the world with his diction.\nHere are just some of his most memorable lines since the beginning of the crisis.\nVisit MTLBlog for more headlines.\nQuebec National Public Health Director Dr. Horacio Arruda's newfound fame will undoubtedly be one of the most memorable features of the current crisis. Unknown just a few months ago, the doctor has achieved international renown for his exuberance, merry expressions, and reassuring eyes. Often, however, it's the glimpses of his private life that most endear him to people across Quebec.\nHe's a daily presence in residents' lives, appearing in press conferences alongside Premier François Legault and Health and Social Services Minister Danielle McCann.\nBut in the Legault-McCann-Arruda soap opera, the good doctor is the public's favourite.\nHe stands out among his colleagues for his ability to deliver pertinent information and instructions in — perhaps unintentionally — humorous, memorable ways.\nPublic health directives reach a wider audience as a result, disseminating through memes made in Arruda's honour.\nTaking note of his popularity, the Government of Quebec has even featured him in public health announcements.\nLegault has even called him "our best influencer."\nHere are just 13 of Arruda's most memorable moments.\n"La peur fait faire des affaires qui n’ont pas de crisse de bon sens, mais c’est humain. Je ne peux pas dire que les gens sont fous, ils sont juste normaux. C’est la peur qui fait ça. La peur, c’est une épidémie."\nAwaille! Aplatie!! #Arruda #COVID19quebec @ArrudaHoracio pic.twitter.com/ki24uinWca— Philippe Rousse (@philrousse) March 29, 2020\n"Fear makes you do things that don't have a bit of common sense, but it's human. I can't say people are crazy, they're just normal. It's fear that does that. Fear is an epidemic."\nThis is one of Dr. Arruda's first widely-circulated statements from a press conference on January 30, 2020. The crisis was slowly but surely taking hold in the province. Among other things, he condemned acts of racism targetting the Asian community.\n"Monsieur le ministre... Ah, je vais finir à Infoman avec ça!"\nLegault tient beaucoup à son titre de premier ministre.Posted by Zone AssNat on Thursday, March 12, 2020\n"Mr. Minister... Ah, I'm going to end up on Infoman with this!"\nA small slip of the tongue. Arruda misidentified Premier Legault, who was sitting right next to him.\nIt was during their first press conference together on March 12.\nWatch the moment in the video above.\n"Ce n'est pas le moment de partager des produits biologiques, si vous voyez ce que je veux dire."\nPosted by Horacio, notre héros on Friday, March 20, 2020\n"This is not the time to share organic products if you know what I mean."\nOh, we see what you mean.\nThe Director of Public Health was referring to teenagers when, on March 16, he asked them to refrain from kissing, sharing beer bottles, and having parties in their basements.\n"Moi, la musique est essentielle dans ma vie. Chaque jour j'ai une chanson-thème qui roule dans ma tête."\nQuelle est la chanson thème d’Horacio aujourd’hui?Posted by Horacio, notre héros on Wednesday, March 18, 2020\n"For me, music is essential in my life. Every day I have a theme song rolling around in my head."\nOh to have access to his brain.\nWe're still waiting for his playlist...\n"Si c'est la danse, dansez! Dansez en ligne sur Facetime... avec quelqu'un d'autre!"\nPosted by Horacio, notre héros on Monday, March 30, 2020\n"If it's dancing, dance! Line dance on Facetime... with someone else!"\nFight the loneliness of quarantine by... line dancing with other people over video chat, of course!\n"Moi là, en fin de semaine, j'ai besoin de cuisiner, j'vais me faire des tartelettes portugaises. Je suis en train d'essayer des nouvelles recettes."\nPosted by Horacio, notre héros on Saturday, March 21, 2020\n"Me, this weekend, I need to cook, I'm going to make me some Portuguese tarts. I'm trying out new recipes."\nYou couldn't pass up Horacio's famous tarts. Since March 19, it has been all over the Web. People across the province are begging for the recipe.\n"Moi je fais de la médecine populationnelle; rejoindre la population [c’est possible] à travers les merveilleux pigeons voyageurs que vous êtes."\nB L E S S E D (😍✨💫) \nby HoracioPosted by Memes•gouv•qc•ca on Wednesday, March 18, 2020\n"I'm in population medicine; reaching the population [it's possible] through the wonderful carrier pigeons that you are."\nJournalists have always been recognized as the watchdogs of democracy. Now the National Director of Public Health is honouring them with a little nickname.\n"Même si ça triple, ça ne rentrera pas par vos fenêtres."\nLÂCHEZ-VOUS LA FACE!Posted by Horacio, notre héros on Tuesday, April 7, 2020\n"Even if it triples, it won't fit through your windows. »\nThe image is strong and effective. Rest assured that the virus climb through your windows.\n"[…] pour des raisons de confidentialité, on ne vous dira pas qui a infecté qui, à l'intérieur de qui..."\nPosted by Horacio, notre héros on Thursday, April 16, 2020\n"...for reasons of confidentiality, we won't tell you who infected whom, inside whom..."\nArruda is looking out for our privacy.\n"Habituellement quand on s’assoit sur un banc public on ne le liche pas, on s’assoit dessus avec nos fesses [...]."\nPosted by Horacio, notre héros on Sunday, March 29, 2020\n"Usually when we sit on a park bench we don't lick it, we sit on it with our butts [...]."\nOn March 29, Dr. Arruda explained to citizens they need not worry about transmission through park benches — as long as they don't lick them.\n"C’est compliqué les scénarios. Ça rime avec Horacio, mais si je pouvais m’en passer, je m’en passerais."\nPosted by Horacio, notre héros on Monday, April 6, 2020\n"It's complicated, scenarios. It rhymes with Horacio, but if I could do without it, I would."\nThe doctor has mixed feelings about scenarios.\n"La monogamie est préférable ces temps-ci."\nPosted by Horacio, notre héros on Tuesday, April 7, 2020\n"Monogamy is preferable these days."\nHe and Legault joked that it's best to stick to a single partner these days.\n"Ce n’est pas le temps, à Pâques, de faire un jambon aux ananas, puis d’inviter son beau-frère puis sa belle-sœur même si on pense qu’ils sont fiables."\nPosted by Horacio, notre héros on Friday, April 10, 2020\n"It is not the time at Easter to make a pineapple ham and then invite your brother-in-law and sister-in-law over, even if you think they are reliable."\nOn the eve of the Easter break, Dr. Arruda reminded everyone to avoid family gatherings. He clearly loves to cook.\nWhat is your favourite Arruda line?\nThis article was originally published in French on Narcity Québec.