On Friday, May 8, the familiar daily government press briefing was turned upside down, taking place exceptionally in Montreal. It was National Public Health Director Dr. Horacio Arruda who led the conference to take stock of the situation in the metropolis. But it wasn't just the new meeting place that caught viewers' attention.

The good doctor's suspenders stole the show.

Accompanied by the Mayor of Montreal, Valérie Plante, the Regional Public Health Director, Dr. Mylène Drouin, and the Minister Responsible for the Metropolis, Chantal Rouleau, Dr. Arruda appeared before the media to announce a new aspect of his plan to expand testing.

Everyone respected the two-meter rule established by public health and wore a mask when that wasn't possible.

But it seems all eyes were on the suspenders.

Since the beginning of the crisis, Quebecers have noticed that the National Public Health Director has often changed his style, opting for different glasses, pins, and even haircuts.

But this time, he really switched things up.

The bold choice did not go unnoticed.

It didn't take long for it to become the topic of the hour on social media.

Translation: No vest/tie for Montreal. Only for Quebec City?


Translation: I think that you and Larry King look alike :)


Translation: Oh my, Dr. Arruda, suspenders?


Translation: Thanks of the day: Mr. Arruda's suspenders.


Translation: Horacio Arruda? Ovila Pronovost? Who wore it better?


Translation: I love your suspenders and striped shirt! Good press conference today!


"The Horacio fashion icon is back!"

This isn't the first time the doctor's fashion has inspired the population.

Several Quebec companies have even created products bearing his image.

Horacio Arruda will be back with Premier François Legault next week to provide an update on the situation of COVID-19 in Quebec.


This article was originally published in French on Narcity Québec.

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