Quebec Director of Public Health Dr. Horacio Arruda has become an internet celebrity thanks to his helpful advice and reassuring face.\nSee just some of the love (and memes) people are sharing for the doctor.\nVisit MTLBlog for more headlines.\nAs anxiety grips Montreal, residents are turning to one person: Dr. Horacio Arruda. Unknown just a few months ago, the Quebec Director of Public Health has become a reliable face during this time of crisis. He's a daily fixture in COVID-19 updates from the government, offering important information and helpful advice with a hint of wit and a reassuring twinkle in his eye.\nAs Quebec consolidates its novel coronavirus advisories and health recommendations, the doctor has become the image of the government's response.\nHis smile and knowledge have also earned him an enthusiastic fan base.\nEven Premier François Legault calls him "our best influencer."\nBut it was his video encouraging hand-washing that perhaps catapulted him to internet stardom.\nIn it, the Doctor of the People uses gesticulations and playful demonstrations to underline his points about the counterintuitively harmful effects of masks when worn by the general population.\nNow somewhat of an internet celebrity, Dr. Arruda — and the meme culture that follows him — has his audience waiting eagerly for the latest updates.\nDuring the Second World War, the English had the famous expression, "Keep Calm and Carry On." Well, in Quebec, we could have our own "Reste calme pis écoute Horacio."\nJe suis tellement fier de la réponse de nos vedettes québécoises depuis hier. Ensemble, on propage l’info, pas le virus! Voici un message important de notre meilleur influenceur, le Dr Horacio Arruda. À partager sur tous les réseaux sociaux. pic.twitter.com/AJ4Mn3tROS— François Legault (@francoislegault) March 18, 2020\nTeam #horacioArruda 🤩❤️il dit les vrais affaires! https://t.co/83Ls1segM2— ML (@minamariel) March 15, 2020\nHoracio Arruda... pic.twitter.com/WWTfXPvFQS— Madame Brovary (@boypr0blem) March 18, 2020\nIf Quebec had its own version of Time magazine, Arruda would be a good candidate for Person of the Year.\nChaque fois que j'entends le Dr Horacio Arruda en point de presse! #propagelinfopaslevirus #COVID19 #HoracioArruda @ArrudaHoracio pic.twitter.com/qh5gwISBSX— Mathieu Ducharme (@MatDucharme) March 18, 2020\nNow, every time you see Dr. Arruda, you'll hear this:\nMeme pages have also paid tribute to the doctor.\nB L E S S E D (😍✨💫) \nby HoracioPosted by Memes•gouv•qc•ca on Wednesday, March 18, 2020\nH O R A T H I C C 😍Posted by Memes•gouv•qc•ca on Tuesday, March 17, 2020\nThat smile is like a guiding light.\nHe's the hero we need.\nJe suis tellement fier de la réponse de nos vedettes québécoises depuis hier. Ensemble, on propage l’info, pas le virus! Voici un message important de notre meilleur influenceur, le Dr Horacio Arruda. À partager sur tous les réseaux sociaux. pic.twitter.com/AJ4Mn3tROS— François Legault (@francoislegault) March 18, 2020\nDr. Horacio Arruda advises that you wash your hands frequently and cough into your elbow to prevent the spread of the novel coronavirus.\nMore health guidelines can be found here.\nMore information on hygiene practices during the pandemic is available on the government of Canada's website here.\nThis article was originally published in French on Narcity Québec.