Many Canadiens fans are calling for the firing of Claude Julien but wonder if his replacement must continue in the tradition of French-speaking head coaches.\nAs explains Montreal Gazette hockey writer Stu Cowan to MTL Blog, however, there's a business advantage to a Francophone coach.\nVisit MTLBlog for more headlines.\nWith the Montreal Canadiens losing 9 out of their last 11 games, Habs fans are pointing fingers and are looking for someone to blame. After last month's historic losing streak prompted a call for the firing of general manager Marc Bergevin, this time, Habs fans are gunning for head coach Claude Julien's job. As with any discussion about a Canadiens coaching change, a fierce language debate has erupted online.\nHistorically speaking, the Montreal Canadiens head coach has been a French-speaker. After the golden years and the 12 Stanley Cups from coaches Dick Irvin, Toe Blake, and Scotty Bowman, the Habs have employed predominantly Quebec-born or French-speaking coaches.\nThe reasons behind this are highly debatable and many fans wonder if the team would be better served by hiring a coach based on talent, not the language they speak.\nThe focus on French-language ability, some fans allege, has led the team to overlook other qualified candidates that could have made it more successful.\nFor instance, ever since the predominance of the French-speaking Habs coach, the team has only won two Stanley Cups in 35 years. Even worse, the Habs have missed the playoffs four out of the past 10 years and have only made it to the Conference Finals twice.\nWhile many of the Habs teams in the past decade have been lacklustre and often, downright bad, many fans are tired of watching a losing team and are wondering if it's about time the Canadiens embraced a culture shift — not only on the ice but off of it.\nIn Claude Julien's defence, Sportsnet's Eric Engels points out that the coach is working with a group that's ravaged by injuries to key players such as Brendan Gallagher and Jonathan Drouin.\n"There's frustration, but the one thing there isn't, there's no quit... I know there's a dark cloud over us right now, but nobody has quit on this team."Claude Julien on the struggling Canadiens: pic.twitter.com/5duxC2v2n9— Sportsnet (@Sportsnet) January 10, 2020\nEngels writes that Julien "should be seen as the guy you want at the helm for when this team eventually is where management — and the fans — want it to be."\nThe reality is, Julien is working with a team full of young talents that have yet to reach their full potential. It's reasonable that there will be some growing pains, considering the circumstances.\nOther hockey pundits, however, are not sold on Julien.\n4-1 loss at home for HABS vs Hawks. The Habs were a no show. Booed off the ice. In his postgame presser, Claude Julien looked & sounded like he thinks something will happen real soon. I wouldn’t be at all surprised if tonight’s game was his last as Coach of the Montreal Canadiens— Tony Marinaro (@TonyMarinaro) January 16, 2020\nClaude says Domi wasn’t on the PP when being punished because “it’s a 5-man unit and Domi doesn’t score all time.”Dude you’re down two goals and you’re 9-points out of the playoffs and you think Weal scores all the time!!?! What’s going on here. Seriously.— Mitch Gallo (@MitchyGallo) January 16, 2020\nTo complicate things, the Vegas Golden Knights shockingly fired their head coach, Gerard Gallant, who is widely considered to be one of the best coaches in the NHL. If the Habs were to find a replacement for Julien, surely Gallant would be the logical choice.\nUnfortunately in Habsland, logic isn't held in high regard.\nREAD ALSO: Alexis Lafrenière Projected To Be First Quebec Player In 17 Years To Go 1st At NHL Draft\nDespite his name, Gallant doesn't speak a lick of French. This, for many Habs fans, is the key issue of the team's management.\nIf they fire Julien, fans worry that the team would hire a potentially less qualified candidate simply because they can conduct a press conference in the langue de Molière.\ni think one of the best things about the habs is that it’s such an interesting franchise. in the comments of just one of my tweets i’ve learned a lot about the complexities of the french-speaking coach tradition & why it still stands. no other hockey franchise is this fascinating— ᴸᴬᵁᴿᴬ ᴬᴿᴹᴵᴬ🦠 (@ecto_fun) January 15, 2020\nWhile much of the Habs language debate is conjecture and often, completely baseless, there is a crucial business element that's important to team owner Geoff Molson.\nMTL Blog reached out to the Montreal Gazette hockey writer Stu Cowan to get his perspectives on this uniquely Montreal Canadiens hiring criteria.\n"Geoff Molson has decided the team must have a French-speaking coach because he wants him to be able to speak to the majority of the team’s fans in their own language. It’s a business decision and Molson is also in the business of selling beer, which I believe comes into play in his decision," says Cowan.\nYou know what would have been great?Having Gallant as our coachBut noThe #Habs organization and most of their fans all want/need a french-speaking coach 😑I’ll never understand how people prefer someone speaking a language over actual talent/proficiency #GoHabsGo— Stephanie Hakim. (@StephanieHakim) January 10, 2020\n"A lot of Canadiens fans seem to think it’s a media-driven thing that the Canadiens must have a French-speaking coach. French media members who cover the Canadiens are all bilingual, so it’s not really an issue for them. Having said that, there are some French media columnists who would criticize the Canadiens if they hired a coach who couldn’t speak French."\n"There are qualified French-speaking coaches out there," he assures.\n"As Red Fisher used to say when the Canadiens were struggling: 'Show me the players.' The lack of talent has been a bigger problem in recent years for the Canadiens than what language the coach speaks."\nHere's link to my postgame version of #Habs Game Day report following last night's 4-1 loss to the #Blackhawks at the Bell Centre that delivered another big blow to Habs' fading playoff hopes. Photo by John Mahoney @newsphotog58 #HabsIO: https://t.co/YJqEOZkEK2 pic.twitter.com/VnYaM5JDBB— Stu Cowan (@StuCowan1) January 16, 2020\nBut is there really an impetus for the Habs brass to fire Claude Julien? According to the public, now that Gallant is available, the Habs would be stupid if they didn't fire Julien.\nI’m really no fan of Claude Julien; never been and never will. Has been coach at best riding on his 2011 Stanley Cup win still... dinosaur mentality behind the bench; ugh. I want a youth turn on AND off the ice for the #Habs #GoHabsGo— Christian Ravary 💎 (@Chris_Ravary) January 16, 2020\nI don’t think the Habs problems are Claude Julien’s fault and I think he a good coach and a great human being so I wasn’t on the Fire Julien bandwagon...until Gallant became available. Sorry Claude lol.— breannad (@breannad) January 15, 2020\nClaude has to go .. team & game is heading someplace that he doesn't even understand .. not saying new guy will be better (#Habs have a very BAD habit of hiring the same kind of coach - ALL Lemaire wanabees) but Julien is done.His teams have missed the playoffs 6 of last 7yrs.— Bobby 🇨🇦 (@montrealdesign) January 14, 2020\nNo one knows what will happen, but clearly, Julien is under the microscope with the fans. Whether or not that's the case with Habs management remains to be seen.\nThere are still fans who are on Julien's side, however. And by all accounts from Habs management, the coach's job seems safe.\nI know some #Habs fans are calling for Julien to be replaced.Has he lost the room? No.Will a new coach do any better right now? No.Coaching isn't the change needed for the #Canadiens it's an infusion of talent and a return to health.#GoHabsGo @HabsUnfiltered— Blain Potvin (@Potsy_70) January 11, 2020\nThough as in life, nothing comes guaranteed in the NHL.