We’re sounding the alarm because Diesel’s latest fragrance collab is absolute FIRE! Seriously guys, everything about this scent and its campaign is next level in the best way possible.
Here’s what’s up: Diesel (you know, the awesome brand behind just about every iconic fragrance ever) has teamed up with the one and only Brazilian soccer legend Neymar Jr. to create a scent that’s totally worthy of the podium and your bathroom shelf.
In fact, Neymar is the first sports celeb to front a Diesel fragrance. We’re talking about involvement in all aspects of the fragrance’s creation, not just the campaign. Cool, right? Also cool is the name of the fragrance:. I mean, the name alone is enough to get anyone’s adrenaline pumping.
The release ofcoincides with Neymar’s first decade as a pro athlete and it also marks the 10-year anniversary of Only The Brave, which is Diesel’s signature men’s fragrance.
The cologne is intended to capture Neymar ’s energy and confidence both on and off the field. In terms of scent, think fresh, sensual, and bold (with just a bit of that delicious Brazilian heat that makes us swoon).
Real talk, guys, this classy fragrance is pretty much luxury in a bottle. Plus, the eye-catching packaging is in the shape of a clenched fist with a print of the same majestic lion tattooed on Neymar’s own hand. Basically, it’s a stunning décor piece in and of itself.
Neymar's powerful energy is also captured in Diesel's YouTube promo, exploding with major reinvented-masculinity vibes that have us PUMPED! Like, if you need quick mojo boost in less than two seconds, this video is it.
Check out the inspiringfor yourself! Neymar seriously looks like a fearless modern-day superhero. And we're ALL about it.