"Free Beer" POP Montreal 2014 Launch Party On St-Urbain Street Next Week

You had us at free beer.

POP Montreal is popping off this year in a huge way, with an opening party unlike any you've been to before. Prepare your mind, body, and music loving souls for POP Montreal's entirely free Opening Party, that magically includes free beer.

The celebration that will launch POP Montreal 2014 will take over the entire POP headquarters at 3450 St. Urbain (map), right at Sherbrooke. A giant party space requires a lot of party-energy, and there will no doubt be enthusiasm flowing everywhere with the advertised free beer, music, art, and more.

Going down on Wednesday, September 17th from 6pm to 7:30pm, the POP Opening Party looks to be a short, but oh-so-sweet start to the music festival. RSVP here to make sure you gain entrance to a party where all the good stuff is entirely free.

Get more details and any updates at the official event Facebook page.

For more on all things Montreal, follow Michael on Twitter @MDAlimonte