Sign up for our newsletter and get a curated list of the top trending stories and exclusive rewards every day.

Trending Topics

Get the MTL Blog app

Download on the App StoreGet it on Google Play

Goodbye Burger King, Hello Fries King!

French Fries usher in a new era for the Burger King brand.
Goodbye Burger King, Hello Fries King!

Breaking news in fast food: Burger King has changed its name to Fries King! That's right, the burger giant has seemingly shifted its entire focus onto the side dish. Embracing all things french fries, Burger King has changed its name, restaurant signs, and even its twitter account. Insanity? Perhaps, but still delicious.

Burger King's bold brand move comes in the wake of the recent additions of the French Fry Burger, exactly what it sounds like, and the Satisfries, a lower calorie french fry with all of the same flavour. Only time will tell what the new fry-focus will bring. A variety of poutines for the Montreal market? Tons of different sauces for dipping like Frites Alors? FRENCH FRY BUNS!?? Keep checking back for more breaking fast food news.

Marketing stunt or legit name change? Happy to see the Burger moniker go, or are you lamenting the potential loss of the Whopper? Voice your concerns or joy in the comments below.

More from MTL Blog

Comments 💬

Our comment section is a place to promote self-expression, freedom of speech and positivity. We encourage discussion and debate, but our pages must remain a safe space where everyone feels comfortable and the environment is respectful.

In order to make this possible, we monitor comments to keep spam, hate speech, violence, and vulgarity off our pages. Comments are moderated according to our Community Guidelines.

Please note that Narcity Media does not endorse the opinions expressed in the comment section of an article. Narcity Media has the right to remove comments, ban or suspend any user without notice, or close a story’s comment section at any time.

First and last names will appear with each comment and the use of pseudonyms is prohibited. By commenting, you acknowledge that Narcity Media has the right to use & distribute your content across our properties.