Meet Mariella Katz, only 23 years old and already the owner of a reputable media agency. Katz is the Founder of Frenzr, a "friendly" social media agency that provides services to small and medium size businesses. The company has been open for just over six months, and it's already making noise in the advertising world.
Find out the story behind Katz, and what makes her an ultimate Girl Boss.
Katz was just 10 years old when she flew halfway across the world, to land in Montreal, Canada. Coming from Russian and Bulgarian background, she always had a passion for beauty and fashion. She started her own youtube channel since she was just 16 years old and cumulated over 317 000 views on her videos. "I [always] knew I wanted to do something in communication, or television. That was my passion".
She studied Interactive Media/Web TV, Advertising and PR, worked for some of the top advertising agencies in North America, before deciding to risk it all and open her own company. From humble beginnings, to an online sensation Katz proves that you can do anything you put your mind to if you want it badly enough.
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Why did you decide to open Frenzr?
I saw a need in the market. I worked for corporate advertising companies and I realized that these agencies charge way too much for these entrepreneurs with start ups. An ad campaign can go anywhere from $5 to 50,000. It's fine for companies that have a budget for it but what about the ones who don't? I wanted to help entrepreneurs, and at the end of the day, I wanted to become one as well.
So I left my job, after developing my brand, working on the weekends on my website, developing my clients - I quit my job and I said "this is it" I need to do this full time in order for my agency to grow.
Frenzr was based on the concept of becoming "friends" with your target audience. [Today] what friends mean is who follows your brand. As a company, they are your ambassadors.
Frenzr provides social media management and content creation for social media accounts. "We help brands connect with influencers - Influencer marketing is HUGE right now for existing and start up brands. We are "start up friendly" price wise. "
What advice can you give others in your industry that want to start but don't know where to begin?
Start something. Build a minimal viable product - build a website - take some nice pictures and decide on the services you want to offer. Just get stared.
Get a first client. Even if they don't pay you, if you do a great job, people will know, and people will come looking for you. [Nowadays], people don't do that because they're scared. There's no magic way to find clients, you just have to hustle.