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Imperfect Fruit And Vegetables Will Now Be Sold In Montreal Grocery Stores

They're not deformed they're just misunderstood.
Imperfect Fruit And Vegetables Will Now Be Sold In Montreal Grocery Stores

Photo cred - Janine

It seems that certain grocery stores are finally ready to stop discriminating against that poor, deformed fruit that so often gets discarded and heartlessly tossed aside for not being pretty.

Europe has already seen a lot of success with selling misshapen produce, and now Maxi supermarkets across Quebec are adopting the practice starting with "naturally imperfect" potatoes, and soon, apples as well.

According to La Presse Canadienne, the Food and Agriculture Organization of the United Nations counts one third of commercial produce worldwide is wasted, which is roughly 1.3 million tons per year, often due to the loss of irregular produce in particular. To help counteract some of this waste, owners of Maxi are pushing to get consumers to look past the asymmetrical appearances of certain fruits and vegetables by not only stocking them, but also selling them for 30% less.

Since it's really what's on the inside that counts, especially when you are peeling and cutting them up anyway, there's really no reason that so much fruit and veg is wasted every year. This is a positive step toward a more sustainable system of commercial agriculture, and hopefully all supermarkets will be following suit in the near future.

Besides, look how cute this little tomato is. Doesn't it deserve to be eaten?


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