Presented by YES Employment + Entrepreneurship, a non-profit that provides English-language support services to Quebec job seekers, entrepreneurs, and artists, What The Pop! will highlight more than 50 emerging artists over the course of a month.
The best part is all proceeds go directly to the artists, each having had sales and marketing training before the event so they can make the most of it. Pretty amazing considering the year these artists have had!
Admission is free, and the chance to see these spectacular artists doing what they love best is absolutely priceless.
What The Pop!
When: August 14, 21 and 28, 12 p.m. – 5 p.m.; September 4, 4 p.m. – 8 p.m.
Address: Centre St Jax – 1439, rue Saint-Catherine O., Montreal, QC (first three Saturdays); Riverside St. Henri – 5020, rue Saint-Ambroise, Montreal, QC (September 4)
Why You Need To Go: Support local artists at one of the coolest events of the summer.
"After last year's innovative shift to virtual, we intend to have an open mind by confirming online programming broadcast on our website and social networks," Antonio Sciascia, President of italfestMTL, said in a press release.
"Nevertheless, we will offer events on the ground so that our festival-goers can share the joy of being together, even if in a reduced way."
In addition to virtual concerts and comedy shows, ItalfestMTL invites people to in-person activities while respecting the health measures.
Shauit, Scott Sinquah, the Buffalo Hat Singers, Moe Clark, Geronimo Inutiq, Corey Diabo and Jeremy Dutcher will all be performing.
The event is set to take place at Cabot Square in downtown Montreal, which has been a gathering place for Indigenous people for several decades and is home to the Roundhouse Café, one of Montreal's only Indigenous cafés.
Spectators will have to sit alone and remain seated at all times, and mask-wearing is mandatory. No re-entries are permitted after you've entered the concert site.
The concert is free, but reservations are required through Eventbrite or at the reservation tent on-site. The event will also be streamed live on Facebook.
National Indigenous Peoples Day Concert
Price: Free, but reservation is required
When: June 21, 3-7 p.m.
Address: Cabot Square; 2322, rue Sainte-Catherine O., Montreal, QC (corner of Rue Lambert-Closse and Rue Sainte-Catherine O.)