In a world where women are generalized, and the pressure of an ideal body image is in constant reminder, American Apparel has turned a new leaf. While Urban Outfitters encourages women to stay thin and H&M suppresses the plus-size body type, American Apparel celebrates natural beauty.
Although Montreal stores haven't yet adopted the new mannequin, one on East Houston Street in New York certainly has. Last year, the New York Times commented on the lack of pubic hair in female beauty shots, stating that "For centuries of artistic tradition, the absence of pubic hair was merely an illusion. Renaissance artists depicted the female pelvis in smoothed stone or oil-painted shadow."
Now, American Apparel's Dov Charney, is breaking the norm with these new, fully embellished female mannequins.
"This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we're looking forward to hearing more points of view," said Ryan Holiday, American Apparel's Director of Marketing.