In an industry where norms are favored and practices like photoshopping are innate, one fashion brand yearned to shift the evil and create a campaign like no other. For their latest fashion spread, Diesel sent out a casting call specifically for models that are "culturally representative". Diesel stuck with its plan, and the brand's promise of showcasing a very special model is now coming to light.
Jillian Mercado is a New Yorker who suffers from Muscular Dystrophy. Due to her condition, Mercado is forced to sit in a wheel chair for the rest of her life. Mercado told Diesel that she initially signed up for the campaign as a joke, and was surprised to hear that she had been chosen to be their newest model.
Wheelchair or not, Mercado owns the shots in Diesels newest campaign. The denim brand's newest campaign is geared to attract a younger audience that may be drawn to real and interesting people, and less to photoshopped models.