McDonald's Canada Is Changing Their Burgers

A big change, but you won't be able to taste it.
McDonald's Canada Is Changing Their Burgers

McDonald's has just announced in an official statement, a massive project they will be undergoing to ultimately improve the quality of their beef products on a global scale. McDonald's is working towards reducing the amount of antibiotics used in the cows that are part of their global beef supply.

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TL;DR McDonald's has officially announced in a press statement, that they are working towards reducing the amount of antibiotics used in the cows that are part of their global beef supply.

The World Health Organization (WHO) asserts that antibiotics resistance is a serious issue and a threat to overall global health. McDonald's is one of the world's biggest purchasers of beef, in other words, they know this all too well. And as the biggest restaurant chain in the world, McDonalds holds a great deal of responsibility for consumers' health, and cannot simply ignore these facts.

That's why they have promised to use their buying power to uphold the standards of World Health Organization (WHO) when it comes to controlling antibiotic use in their top 10 beef markets, including Canada.

According to a report by NPR News, Bruce Feinberg, a senior director at McDonald's, who is responsible for global quality systems for protein and dairy products, says "I personally think this is probably the most ambitious project that McDonald's has ever taken on."

The project has already been in the works for over a year, and will continue to roll out in two major phases.

First, by the end of 2020, based on what McDonalds has learned, they will establish reduction targets for antibiotics use in these markets.

Second, starting in 2022, they will be reporting progress against antibiotic reduction targets across the top 10 beef sourcing markets, that's Australia, Brazil, Canada, France, Germany, Ireland, New Zealand, Poland, the U.K and the U.S.

Needless to say, this is a massive and ambitious project. But McDonald's knows as one of the world's largest restaurant companies they are setting an example to "help drive industry-wide progress."

@mcdonaldscanadaembedded via  

Hopefully other restaurants and fast-food chains will follow in their footsteps.

Source 1 | Source 2

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