McDonald's executives in Ontario definitely weren't expecting this.
At the beginning of the Toronto Raptors season, McDonald's and Maple Leaf Sports and Entertainment Ltd. signed a sponsorship deal that stipulated the fast-food chain would give away free french fries if the Raptors made 12 or more three-pointers in a game.
For reference, the average amount of three-pointers per game in the NBA last season was 10.5, according to Basketball-Reference. Suffice it to say that McDonald's wasn't expecting the Raptors to achieve higher than the league average.
Originally, McDonald's expected the Raptors to hit 12 or higher in at least half of the games in the regular season, based on player stats and league averages. The Raptors responded by hitting 12 or more three-pointers in 44 games out of 82 this season. They've so far hit that number 10 times during the playoffs. For non-basketball fans, those are ridiculous numbers.
McDonald's gave away more than 2 million free orders of french fries during the regular season - a total of $5.4 million dollars worth of potatoes.
During Game 1 of the NBA Final, the Raptors hit 13 three-pointers and McDonald's gave away 80,000 free orders of french fries - a number they've never seen before. The number of giveaways is overwhelming for McDonald's executives but they aren't actually worried about the free fries.
In fact, McDonald's is more worried about their ability to meet the demand. They kind of underestimated everyone's love of fries. McDonald's franchises in the Greater Toronto Area work overtime to churn out a high demand for free fries during game nights.
Some McDonald's franchises have had to deliver on nearly 1,000 orders of french fries on some nights! The Raptors unprecedented success has created free fry pandemonium in Ontario.