Photo cred - Christopher Bill

A bar called the Club West Island just came up with the most brilliant promotion we've ever seen. Free beer! You may not think that giving out free beer is good for business, quite the opposite. That is until you find out the conditions of this promotion.

You only get free beer during Leafs playoff games. And since everyone knows that the leafs will never ever, ever, ever, ever make the playoffs ... ever, this promotion is pretty airtight.

Think about it. you get all the benefits of being known as a company that gives out free beer without ever having to give away a single pint. Brilliant! Any establishment that can make a successful promotion AND make fun of the leafs at the same time is okay in our book.