The reason for his visit? SSENSE has partnered with Pharrell's wellbeing product company, Humanrace.
VOGUE reported that Pharrell is actually "taking over the store" — from the green-tinted windows to a full-on exhibit showcasing his skincare products, exclusive apparel, and an archive of his own wardrobe pieces curated by Tyler the Creator — though his personal items are not for sale.
Like much of the exhibit, VOGUE reported, the wardrobe pieces are meant to give you insight into his "creative vision" for the brand.
Humanrace started as a skincare company with "a genderless, vegan, and clean trio of products (a cleanser, exfoliator, and humidifying cream)," but will now be expanding into other categories, according to VOGUE.
Shina Nova, the Montreal-based based Inuk throat singer and TikToker, posted an Instagram story of her at the store on Friday night. A photo shows her standing next to Pharrell holding her phone with the caption, "Pharrell meeting my mama through FaceTime."
We reached out to SSENSE and Humanrace to find out if Pharrell's still in town but did not receive a response. That said, it's entirely possible, so keep your eyes peeled.
The House of Humanrace exhibit at SSENSE is now live, so you can head to 418, rue Saint-Sulpice to check it out.
Otherwise, the collection goes live on ssense.com on September 27.
In Quebec, a vaccine passport is required to access many businesses and activities deemed non-essential, including restaurants and bars.
Located in the heart of Old Montreal, Babacool brings all the traditions of Middle Eastern cuisine but combines them with a futuristic twist. The restaurant — specializing in sharing plates and natural wines — looks like it could be an impeccably decorated spaceship. It's also affordable, with plates ranging from $3 to $22.
Naturally, we started off with drinks. I got the Hi Gin cocktail, made with Tanqueray, yuzu and simple syrup to refresh me on a scorching hot day and, let me tell you, it did the trick.
My friend got the Spicy Marg with Sauza Tequila, dry curuçao, chilli salt and dehydrated chilli. Honestly, the drinks were so good that we would have tried them all if we could.
Next, we moved onto appetizers. Anyone familiar with Middle Eastern cuisine knows that appetizers mean lots and lots of dipping! We tried the hummus, labneh and mouhamara — all with freshly made za'atar pita.
Now, I don't want to brag, but I've made my way through a hummus or two and I take hummus VERY seriously. So, as a self-proclaimed expert, I can easily say this was some of the best I've had in the city to date. We also got some vine leaves (my fave!).
Moving onto mains, we shared shakshouka, a halloumi salad and shrimp served with star anise, ouzo, feta, and radish. All three dishes were fresh and beyond compare. As I always say, you know a dish is incredible when you delay your last bite just so the meal lasts a little longer.
While the food was exceptional and the drinks were beautiful, my favourite part of the whole night was the staff. Hubert, our server, is the type of server who loves people and loves what he does. He made a great night even better.
We also met Sophie Chenier, who owns Babacool along with her husband Charles Manceau and restauranteur Marco Benatar. Benatar is co-owner of other popular Montreal eateries, like Jatoba and Flyjin.
The screening will take place at the foot of Old Montreal in the Parc du Champs-de-Mars behind City Hall. The movie will be projected onto the wall of the Palais de Justice tower. In a Facebook post, Ville-Marie said this was a first-of-its-kind event.
The borough has selected the 2011 movie Monsieur Lazhar directed by Philippe Falardeau. The movie follows an Algerian immigrant to Montreal who "is hired to replace a popular teacher who committed suicide in her classroom," according to the IMDb plot summary. It's rated PG-13.
The event is free, but the borough warns spaces are limited. Prospective attendees are required to reserve tickets on Eventbrite. There are still spots available as of the time of writing.
The projection begins at 7:30 p.m. on Thursday, September 2. Ville-Marie also promises on-site entertainment from 5 p.m. to 7 p.m.
Attendees 13 years old and older will need to show their vaccine passports to access the site.
Get the details below.
Free Outdoor Movie Screening In Downtown Montreal
When: Thursday, September 2, 7:30 p.m.
Where: Parc du Champ-de-Mars
Why You Need To Go: To mark the end of summer with one last outdoor movie.
John Soares, an Old Montreal resident, took a video of the chaos on Friday at around 11:30 a.m.
The video shows the streets jam-packed and traffic gridlocked on all four sides of the intersection at rue Saint-Paul O. & rue Saint-François-Xavier, as stagnant vehicles honk continuously.
Soares posted the video to Facebook with the caption, "Going to be a fun weekend."
"If that's what it was like in the middle of the day, imagine what it's going to be like at 6 p.m. when people are trying to get home," Soares told MTL Blog.
The World Triathlon Championship is set to take place in the Old Port of Montreal from August 13 to 15.
Much of rue de la Commune Ouest will be entirely closed to cars, as will parts of rue McGill, rue Saint-Maurice, rue Saint-Henri, and rue Saint-Paul, during different periods of the weekend.
Annette Woloshen, who lives on rue Saint-Paul, said she saw cars with U.S. license plates driving in the area. Canada's land border reopened to vaccinated Americans on August 9.
"It's [...] absolute madness! I saw several cars with American plates and thought [...] the borders opened, they all rushed to see la Belle Province and now are sitting in that jam, cursing not knowing what the heck is going on in this city," Woloshen wrote on Facebook.
"I guess grocery shopping isn't happening either. Uber Eats it is."