Be on the lookout for nighttime rainbows. Part of a Montreal hospital's façade will be shining brightly with Montrealers' drawings. The Jewish General Hospital Foundation has partnered with Moment Factory and Grandé Studios to project a huge animated mural of "user-generated rainbow images" on a wall on chemin de la Côte-Sainte-Catherine.
The Foundation is asking that everyone send hand-drawn pictures of rainbows to be part of the "interactive" mural.
The rainbow campaign — or the "ça va bien aller" campaign as we know it in Quebec — has been inspiring the public with messages of hope during these troubling times.
"Feelings of hope and support are so important to healthcare workers right now," Dr. Paul Brisebois said in a statement shared with MTL Blog.
"The unprecedented demands on our front-line staff along with the fears and anxiety about what we are faced with on the job, and what we may be bringing home can be both mentally and physically exhausting."
"We're thrilled this project is coming to fruition and are very much looking forward to being greeted by a collection of rainbows every time we enter the Hospital. We hope Montrealers will not hesitate to send us a picture of their creations."
The murals will be projected starting at 9 p.m. between May 21 and June 15.
You must send in your rainbow drawings to this email (email@example.com or, in English,
All drawings must be submitted before 4 p.m. to make the cut each evening.
The brains behind the projection, Moment Factory, is the same company behind the Lumina Night Walk series and the Notre-Dame Basilica light show in Old Montreal.
"By staging this meaningful experience," he foundation and its partners "are sending a clear message that it takes a community to conquer COVID-19."
Rainbows are a simple, yet inspiring message that despite everything, ça va bien aller — everything is going to be okay.
The staff at Montreal's Jewish General Hospital has been hard at work since the start of the pandemic and deserves all the encouragement and praise you can give, the foundation suggests.
"If there's one thing that we always look for after a storm, it's rainbows. This COVID-19 pandemic has taken our Hospital and society by storm," said Bram Freedman, the JGH Foundation's President and CEO.
"Now, more than ever, people are trying to remind themselves to keep searching for that rainbow after this storm. And we wanted to bring all of those beautiful messages of hope right here — to the heart of the COVID-19 battle," Freedman concluded.
Be on the lookout for your submission to the interactive mural!
Stay tuned for more news.