But for others, the competition is a period of intense rivalry and contempt. Nowehere in Montreal do these sentiments manifest more clearly than in Little Italy.
This year such tensions are higher than ever. For the first time in over fifty years, the Italian men's soccer team has not qualified for the World Cup. In November, the Italian team suffered a narrow defeat by Sweden for a spot in the highly anticipated global competition.
It was only a matter of time before Montreal's Little Italy channeled its disappointment into hilarious antics, and boy did the neighbourhood deliver!
The shady banner that appeared this week encourages every country "except Sweden" in the tournament that began on the 14th in Russia.
Posters of a similar design are also plastered around the neighbourhood.
As the 2018 World Cup continues to unfold, you can expect even more hilariously outrageous behaviour as one by one national teams continue to fall.
While there are a million and one spots to enjoy a 5 à 7 in the city, not everywhere does happy hour quite like this Montreal restaurant in the Village.
Resto Keela serves $6 drinks from 5 p.m. to 7 p.m., including house draft beer, house red or white wine, and speed rail mixed drinks, which is a choice of vodka, rye, rum, or gin — a pretty hard drink deal to beat.
As for food, you can go every week and try a different $6 dish at happy hour. "The $6 bites change from week to week but we always offer 3-5 options," owners Kristin Murphy and Johnny Hamilton told MTL Blog.
I went on September 10 and got to try green beans with a cashew romesco sauce and feta crumble, chorizo sausage, chicken Kaarage with kimchi cucumbers, and organic cherry tomato salad with blue cheese. And I kid you not when I say these dishes all take your taste buds on a culinary trip to heaven.
Keela's full menu is also filled with tons of unique dishes for you to try. The celery root carpaccio is hands down my favourite.
Every Friday night, you can hear the sweet voice of Bud Rice sing live at the restaurant.