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Netflix Is Now Warning Viewers To Stop Hurting Themselves With The Dangerous "Bird Box Challenge"

Don't "end up in the hospital due to memes."
Senior Editor
Netflix Is Now Warning Viewers To Stop Hurting Themselves With The Dangerous "Bird Box Challenge"

The Netflix film Bird Box, starring Sandra Bullock, took the internet by storm last month.

It became not only the most-watched new Netflix release ever, but also a viral meme sensation.

ALSO READ: Canada's Top 10 Places Where You're Most Likely To Get Murdered

TL;DR Netflix is warning viewers not to hurt themselves with the "Bird Box Challenge," by which participants attempt to move through the world blindfolded.

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR

December 28, 2018

Bird Box is the meme that has carried us into 2019.

Birdbox Demons: take off your blind fold , we have Texas Roadhouse rolls ! #birdboxmovie#BirdBoxChallenge

Me : pic.twitter.com/gpSg2ZVw0j

December 27, 2018

Me showing everyone Birdbox memes. pic.twitter.com/oTyMyer4Jz

December 31, 2018

It turns out the film premise (demons that effectively scare you to death when you look at them, forcing you to wear a blindfold as you move about the world) is pretty applicable to common experiences.

Indeed, the memes became a pretty powerful force.

Shots fired lol #BirdBoxChallengepic.twitter.com/9KXHvAa9WC

January 2, 2019

Some, however, decided to take the movie off the computer screen and into real life with the "Bird Box Challenge." Challenge participants film themselves as they attempt to move about the world while blindfolded.

The result is a plethora of videos posted to Twitter under the hashtag #BirdBoxChallenge. While some of these videos are truly hilarious, most are cringeworthy. This is definitely an activity in which no one should participate.

#susputasmadres#BirdBoxChallengepic.twitter.com/c4hmjf8d0m

January 2, 2019

The poor baby.

@shanedawson@Ryland_Adams@_morganadams_#BirdBoxChallenge Morgan is this you hahaha pic.twitter.com/qvCmXd3KdF

January 2, 2019

The only #BirdBoxChallenge i acknowledge pic.twitter.com/ldkAcqUmLV

January 2, 2019

Only in NY #BirdBox#BirdBoxChallenge@NigelDPresentspic.twitter.com/VPemHPdovu

December 25, 2018

The challenge has become such a hazard that Netflix has expressed concern for its viewers' safety.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

January 2, 2019

Whether this Tweets comes from a corporate attempt to appear trendy or an actual fear of liability in the case of Bird Box Challenge accidents is uncertain.

Reactions to this statement on Twitter, however, were largely dismissive.

Can’t even read this right now. pic.twitter.com/qctI6h4t2p

January 2, 2019

The only Bird Box challenge that should exist. pic.twitter.com/AI0k3GsIjP

January 2, 2019

Nonetheless, the Bird Box Challenge is remarkably dangerous.

Stay safe!

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