Netflix Is Now Warning Viewers To Stop Hurting Themselves With The Dangerous "Bird Box Challenge"

Don't "end up in the hospital due to memes."
Senior Editor
Netflix Is Now Warning Viewers To Stop Hurting Themselves With The Dangerous "Bird Box Challenge"

The Netflix film Bird Box, starring Sandra Bullock, took the internet by storm last month.

It became not only the most-watched new Netflix release ever, but also a viral meme sensation.

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TL;DR Netflix is warning viewers not to hurt themselves with the "Bird Box Challenge," by which participants attempt to move through the world blindfolded.

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!

December 28, 2018

Bird Box is the meme that has carried us into 2019.

Birdbox Demons: take off your blind fold , we have Texas Roadhouse rolls ! #birdboxmovie#BirdBoxChallenge

Me :

December 27, 2018

Me showing everyone Birdbox memes.

December 31, 2018

It turns out the film premise (demons that effectively scare you to death when you look at them, forcing you to wear a blindfold as you move about the world) is pretty applicable to common experiences.

Indeed, the memes became a pretty powerful force.

Shots fired lol

January 2, 2019

Some, however, decided to take the movie off the computer screen and into real life with the "Bird Box Challenge." Challenge participants film themselves as they attempt to move about the world while blindfolded.

The result is a plethora of videos posted to Twitter under the hashtag #BirdBoxChallenge. While some of these videos are truly hilarious, most are cringeworthy. This is definitely an activity in which no one should participate.

January 2, 2019

The poor baby.

@shanedawson@Ryland_Adams@_morganadams_#BirdBoxChallenge Morgan is this you hahaha

January 2, 2019

The only #BirdBoxChallenge i acknowledge

January 2, 2019

Only in NY

December 25, 2018

The challenge has become such a hazard that Netflix has expressed concern for its viewers' safety.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

January 2, 2019

Whether this Tweets comes from a corporate attempt to appear trendy or an actual fear of liability in the case of Bird Box Challenge accidents is uncertain.

Reactions to this statement on Twitter, however, were largely dismissive.

Can’t even read this right now.

January 2, 2019

The only Bird Box challenge that should exist.

January 2, 2019

Nonetheless, the Bird Box Challenge is remarkably dangerous.

Stay safe!

Thomas MacDonald
Senior Editor
Thomas MacDonald is a Senior Editor for MTL Blog focused on Montreal public transit and is based in Montreal, Quebec.
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