Things looked up last month for major chain stores like Best Buy and Wal-Mart when the Quebec Superior Court ruled that such stores weren't in violation of Bill 101, aka The Charter of the French Language, and wouldn't have to change their names.
That's all potentially changed, and not exactly for the better, at least for these English-named businesses.
The Quebec government has said it is going to appeal the previous decision, basically putting the matter back into the courts.
Originally, the OQLF fought to force these chains to French-ify their names, or at least add in a short phrase (in French) that explains what they sell or what they do.
Mega-companies like Best Buy, Costco, and Old Navy were very against the mandate, and eventually won, thanks to the decision of Quebec Superior Court Justice Michel Yergeau.
The issue is now officially back in the courts, with a new court ruling a potential result.
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