McDonald's Canada Is Losing Millions Because The Toronto Raptors Are Playing So Well
Over 80,000 orders of free fries were given away in Game 1.
McDonald's executives in Ontario definitely weren't expecting this.
At the beginning of the Toronto Raptors season, McDonald's and Maple Leaf Sports and Entertainment Ltd. signed a sponsorship deal that stipulated the fast-food chain would give away free french fries if the Raptors made 12 or more three-pointers in a game.
For reference, the average amount of three-pointers per game in the NBA last season was 10.5, according to Basketball-Reference. Suffice it to say that McDonald's wasn't expecting the Raptors to achieve higher than the league average.
Originally, McDonald's expected the Raptors to hit 12 or higher in at least half of the games in the regular season, based on player stats and league averages. The Raptors responded by hitting 12 or more three-pointers in 44 games out of 82 this season. They've so far hit that number 10 times during the playoffs. For non-basketball fans, those are ridiculous numbers.
McDonald's gave away more than 2 million free orders of french fries during the regular season - a total of $5.4 million dollars worth of potatoes.
During Game 1 of the NBA Final, the Raptors hit 13 three-pointers and McDonald's gave away 80,000 free orders of french fries - a number they've never seen before. The number of giveaways is overwhelming for McDonald's executives but they aren't actually worried about the free fries.
In fact, McDonald's is more worried about their ability to meet the demand. They kind of underestimated everyone's love of fries. McDonald's franchises in the Greater Toronto Area work overtime to churn out a high demand for free fries during game nights.
Some McDonald's franchises have had to deliver on nearly 1,000 orders of french fries on some nights! The Raptors unprecedented success has created free fry pandemonium in Ontario.
To redeem the free fries, McDonald's customers must download the app and go to a McDonald's franchise after the game is over. After that, a free medium fry is yours!
Since the offer is only available in Ontario, other Canadian provinces, unfortunately, won't be able to participate in the free fry extravaganza.
McDonald's has a similar promotion with the Montreal Canadiens hockey team, where if the Habs score the first goal in a game, McDonald's give away a free order of medium fries.
McDonald's wouldn't reveal how much these promotions cost the company, but executives in Ontario say that this is extremely beneficial for the company and for customers both.
The marketing team debated on whether or not to raise the number, according to the Financial Post but settled on 12 after reviewing league stats.
Should the Raptors hit that plateau once again during the NBA Finals, make sure to have the McDonald's app downloaded!
Toronto leads the Golden State Warriors 2-1 in the NBA Final!
Game 4 tips off tonight at 9 PM out of the Oracle Arena in Oakland, California.
To read more about McDonald's' free fry promotion, read this article in the Financial Post.
Watch the MTLBlog video below to see how Raptors fans are celebrating: