• Extinction Rebellion protesters are crashing Black Friday sales across Montreal today in an effort to fight the endless consumerism cycle and its impact on our planet.
  • The first protest was at Best Buy on rue Sainte-Catherine, with more planned across downtown throughout the day.
  • Take a look at the video captured inside the Best Buy below.

The Extinction Rebellion activists are at it again, this time shining a light on the nature of Black Friday sales. Groups of protestors are crashing Black Friday across Montreal today, asking people to consider everything that goes into a massive worldwide shopping event like Black Friday.

The scrutiny was also positioned at the capitalistic cycle that is perpetuated by days like Black Friday and the impact that consumerism has on the planet. 

The protest took place inside and outside of the Best Buy on rue Sainte-Catherine and protesters were there as early as 6 a.m., to meet the crowds right as the doors were opening.

More protests are scheduled to take place throughout the day at different retailers throughout the city, followed by a protest march that is set to begin around 3 p.m.

And, in the spirit of giving and sharing this holiday season, XR has also planned a clothing swap that is 100% free. Bring your old clothes and leave with some new ones, anything left will be donated. 

Take a look at the video below of the protest that happened this morning at Best Buy as well as details about the rest of the Black Friday protest plans below.

The video below shows the protesters of Extinction Rebellion outside the Best Buy on Sainte-Catherine where they met around 6 a.m. this morning.


In the video, one protester explains, "the goal is not to blame the people here today, the goal is to underline the absurdity of this kind of event."

On the event page for the protests, called Green Friday, they also explain:

"Most of the stuff we buy is built cheap and designed to be obsolescent. This forces us to continue consuming and extracting new resources to sustain that consumption.

But while this process is thought to be limitless, our planet is finite; and every day we pursue endless growth brings us a step closer to our own extinction."

READ ALSO: Asbestos, Quebec Is Finally Changing Its Unfortunate Name & The Suggestions Are Too Good


Other "swarms" that are planned for today will go down around 10 a.m., 12 p.m. and 2 p.m., before the protesters will embark on their march.

The locations of these impending swarms are unknown, as event organizers have only disclosed the meeting points and not the locations of the swarms themselves, but the meeting points are all along rue Sainte-Catherine, moving west.

After the march that will take place from 3 p.m. to 5 p.m., protesters will meet at Dorchester square to partake in what they are calling a "festive reappropriation," of the public space. 

Clothing donation is happening today between 1 p.m. and 3 p.m. at Place des Festivals before the march begins.

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