Starbucks Is Launching A "Green" Coffee Cup Across Canada
We can only hope the rest of the food industry follows suit!
Over the last couple of years, chain restaurants and cafés have been making bigger changes to their menu to become more environmentally-friendly. Packaging is the most common thing changed so that consumers have the ability to recycle or reuse items that previously would have contributed to landfills.
In an effort to put their green foot forward, Starbucks announced today that they will also be joining the movement, releasing a "greener" coffee cup in Canada that is both recyclable and compostable.
The announcement also confirmed that the new cups will first be introduced across Vancouver locations, with other green products coming to Toronto.
TL;DR Starbucks announced today that "greener" coffee cups and strawless lids will be introduced in Vancouver and Toronto in an effort to limit their impact with non-recyclable items. The new packaging can be both recycled and composted, with strawless lids using nine per cent less plastic than traditional options. More details below.
Although Vancouver is the first city in Canada that will be receiving the new cups, other cities such as New York, San Francisco, Seattle and London will also be using the new cups and trialling different styles, with the winning cup being chosen from the NextGen cup challenge winners.
New "greener" strawless lids will also be rolled out across Toronto Starbucks' locations before making its way to other locations in North America. Customers may have already seen a variation of the strawless lid at select Starbucks locations, but a new version that has been redesigned to be more lightweight will be replacing the product in all of the cafés.
Although straws will still be made available upon request, the new lids use nine per cent less plastic than the original lid and straw.
Starbucks isn't the first company to launch a new product to address their ecological footprint, as Tim Hortons also made changes last year to their lids in an effort to be more environmentally friendly.
That said, the major coffee chain is also following through with other initiatives such as offering a 10-cent discount to any customer that brings in a reusable cup or tumbler for their Starbucks drink.
Needless to say, the changes the company has decided to make will definitely leave a "greener" impact in the food industry, one that hopefully sparks even more change for restaurants and cafés that still rely on traditional plastic cups and straws to serve products.
Stay tuned for more information on the Starbucks cup and lid pilot in Canada.