You probably remember that Tim Hortons, as a chain, has been having a rough go at things this year.
The Canadian coffee/fast food juggernaut has seen a massive decline in their company reputation amongst Canadians, falling down to spot #50 of top brands and companies according to Canadians surveyed. This was a massive drop, the year before they came in sweetly at #4.
Just the other week, Tim Hortons launched all-day breakfast (finally) in hopes to win back some of their customers. They also made a donut-based breakfast sandwich and the novelty sort of worked... but then here are we are, now.
Tim Hortons just unveiled and started selling their newest attempt at a Poutine - and Canadians are having some thoughts about this.
First of all, they could never really do a Poutine justice, because their wedges are not really worth writing home about, to begin with. This was an uphill battle from the start.
Here is the new Tim Hortons Poutine - advertised to be made with cheese curds from Quebec (cause, duh).
So, initially, it looks okay, right? I mean, it's not the classic Poutine we know and love, at least here in Quebec - and it is Tim Hortons. All things considered, it doesn't look awful.
Don't let the promo pictures fool you. This image of what was actually served by Tim Hortons can be found in the comments of their promo picture on Facebook.
What do we have here? What is this I am looking at? This is not Poutine. This is what I think Poutine must look like in America. Potatoe wedges, gravy, and mozzarella do not make a poutine, Tim Hortons!
So, wait, let's give them the benefit of the doubt. Maybe, just maybe, this Tim Hortons location was not prepared for the sudden launch of this Quebecois classic.
Other comments in the thread proved this point, as other locations were equipped to deliver - sort of.
Okay, so it tastes good, and it does (sometimes, at least) have Quebec cheese curds!
But let's be honest. Poutine is amazing when its good, and when it's bad - it's still pretty good, right? So I take this person's statements of it being "great" very lightly... and judging by the response of others around social media, this person might need a trip to Quebec to see what a real poutine tastes like.
Instagram's poutineexplorer had this to say: "This is the 2nd most disappointed I have been in my life, the first being last month when I found out magic wasn’t real. Tim Horton’s poutine is Canada’s equivalent of Donald Trump. Bad! Failing! Sad!"
Hah! Now this person is speaking my language!.. and it doesn't stop there. Canadians are roasting Tim Hortons, they should just give up and stick to donuts.
It seems that Tim Hortons has been on a steady decline ever since being purchased by Burger King 4 years ago. The moral of the story? Don't make Canadian businesses American owned! It ruins EVERYTHING!
Don't believe me? Catch up on the coming trade wars between the U.S. and Canada.
Regardless of the brand's ownership, the point remains the same. Tim Hortons' food is not up to parr. Certainly not up to Canadian standards, especially when you take on some of our foodie legacies!
Just don't try it, Tim Hortons. You will fail.
For any of those looking for some real poutine, check out this list of restaurants participating in Canada's biggest poutine festival in Montreal later this summer.
Save yourself the disappointment, go check out one of these gems, and do poutine right.