The single most important defining factor in luxury is scarcity. In other words, if something is rare, its inherent value increases.
TL;DR Drake's old 2008 Bugatti Veyron Sang Noir is being sold by Ferrari Quebec for $1,699,900. Check out the details below.
Mercedes, Audi, BMW – yes these are luxury brands, and yes the cars are expensive, but they're not exactly rare per se. Luxury brands are a dime a dozen.
That's why a whole other echelon of luxury exists in the car world; to satisfy that tiny fraction of the population that can casually throw around boat loads of money.
On this plane of luxury, car brands intentionally produce limited quantities of particular models or colourways, ultimately engineering luxury, so to speak. Sneaker brands do this all the time as well to woo collectors.
That said, the result is a luxurious masterpiece like this 2008 Bugatti Veyron Sang Noir which is currently for sale by Ferrari Quebec.
Oh, and one minor detail: it's Drake's old car.
There are only 12 cars like this in the entire world. It is the embodiment of luxury.
The exterior of the car is painted with an ultra-glossy black paint and finished with a bright orange interior for a stark and eye-catching contrast.
The car can be yours for only 1.7 million dollars! Ouch.
Check out all the specs and details at the official Ferrari Quebec page HERE!