When Japanese author and minimalist organizer Marie Kondo released her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, she instantly attracted a niche of minimal-living followers everywhere.
Marie Kondo was way ahead of her time with this book released in 2012, long before the minimalist trend surfaced. Although we all realized our culture places way too much emphasis on buying and hanging onto useless crap, as show through TV shows like Hoarders first released in 2009 demonstrated. But we didn't - and still don't- fully understand the extent of the profound psychological and emotional impact that mess and clutter can have on our mind, body, and soul.
Queue Marie Kondo to save the day with her new show and Netflix Original all about decluttering and tidying your way to a stress-free life. Her method is simple: toss anything and everything that doesn't "spark joy."
It's unlikely that a show that is literally about cleaning would trigger such widespread attention and craze. But it seems like the theme of Marie Kondo's reality show - we buy too much stuff - has really struck a chord. Because even if our mess isn't the nightmare-levels as the people featured on the show, we all have some mess we could get rid of.
The internet is starting to explode with Tweets of people who are applying the Kondo method to their own home and attempting to "spark joy" in their lives through the art of tidying up.
Threw out all the clothes I own that don't 'spark joy' (a la #MarieKondo). Got 3 pairs of pyjamas and my wedding dress left. 😂😂😂— welshlucy (@welshlucy) January 9, 2019
marie kondo just pointed a gun at me and told me to give her one good reason as to why i need two crock pots. idk how she even got in my apartment— Trey Smith (@SlimiHendrix) January 8, 2019
Some people think we should apply this philosophy to all parts of life
Marie Kondo: “does this spark joy”— #DearNonNatives (@dearnonnatives) January 10, 2019
Me: “no” *throws men in the trash*
Marie Kondo herself is so perfect she must be an alien
Marie Kondo is so pure— Wasabi 🐝 (@cleanyoungmess) January 10, 2019
They cut before you can see but the black van that picks up Marie Kondo actually lifts off the ground and flies her back to her planet— natalie tran (@natalietran) January 6, 2019
Some people are already skeptical of her methods...
DO NOT watch Marie Kondo’s Tidying up series on Netflix. I literally want to throw out my whole house and start over lol. I’m making a list of all the shit I wanna do, and it’s going to take a month. 😩 thanks Marie Kondo 👍🏼— CJ Mitchell (@ceet0thejay) January 10, 2019
How ironic that there are suddenly far more Marie Kondo jokes than necessary.— David Tveite (@tveitprivilege) January 9, 2019
But more people are posting pics of their super tidy sock and t-shirt drawers
Hello, I watched one episode of Marie Kondo on Netflix pic.twitter.com/YNwJZBsLau— Hrishikesh Hirway (@HrishiHirway) January 9, 2019
The question remains: will YOU be Marie Kondo-ing your life?