If you don't live under a rock, you've probably heard of the "Instagram egg" by now. If you haven't, let me give you a quick summary. The Instagram egg is now officially the most liked picture on Instagram ever.
TL;DR Since its upload on January 4th, a picture of a perfectly normal brown oval egg has amassed 30 million likes, topping the 18 million likes that Kylie Jenner set with a picture of her newborn daughter. This bizarre internet phenomenon has brought to the surface other absurd social media pages that show just how meaningless the internet really is.
Since its upload on January 4th, a picture of a perfectly normal brown oval egg has amassed 30 million likes, topping the 18 million likes that Kylie Jenner set with a picture of her newborn daughter, Stormi, in February 2018.
Here is the Instagram egg in all its glory, currently with 30 million likes and steadily increasing.
This is the only post on the Instagram account @world_record_egg. The page itself has 3.4 million followers.
Although Instagram users in the millions have flocked to this page to mindlessly 'like' the egg post, no one really know who or what is behind this page.
What the egg has done though, is bring to the surface a new type of social media page that show us just how meaningless the internet really is.
For example, this Twitter page @halfonioninabag showing a profile picture of half a red onion in a bag is attempting to gain more followers than Donald Trump's Twitter page. The page is getting there, with 635K followers.
In another example, Instagram accounts that post the same picture everyday are growing in popularity, some surprisingly gaining hundreds of thousands of followers.
Like this account @samepictureofatoaster that post the same picture of a toaster everyday that has 77.5K followers.
There's more where that came from. @thesamephotoofbanana has 10.6K followers. It's just a photo of bananas, over and over again.
Perhaps one of the best is the account @samepicofgodfieri, which, according to its description, posts the "same pic of Guy Fieri, except every day it gets worse."
For example, this is Fieri nine weeks ago:
This is him one week ago:
Not to be outdone, there's also @samepicofplunger.
If all this has you asking "so what's the f-ing point?!" you're not alone. These social media accounts are totally absurd and meaningless. But that's exactly the point.
These accounts are an irreverent response to all the perfect crafted and manicured Instagram pages out there, and cleverly demonstrate that you don't need to be Kylie Jenner or have an Insta-perfect body and lead a "life of luxury" to get 10K followers.
Now anyone can create an absurd account to post photos of random household items or food and gain thousands of followers.
This bizare phenomenon seems to be a manifestation of a generation looking to take back control from the competitive culture of social media celebrity.
Ultimately, it's about not letting the social media control you, but instead, harnassing the power of the internet.