Photo cred - adweek.com
Black on black on black!
Montreal's Île-Perrot Tim Hortons recently was painted ALL black and even painted all black vehicles which they parked out front.
Those brave enough to go inside the Quebec location store discovered that all the lights were off and then were greeted by a man in night-vision goggles who would guide them over to try Tim Hortons' all-new "Dark Roast" blend of coffee.
The whole thing was set up to compile footage for a gag reel which you can view below.
Would you have gone inside if you saw the store in such a state?