Montreal's STM just launched a new rider awareness-style campaign and has produced some pretty hilarious video clips to educate riders on which actions are the most hurtful to service, such as standing too close to the tracking and dropping your keys or phone, or holding open the metro car doors.
TL;DR The STM has recently rolled out new automated annoucements in the Metro, and angry Montrealers have been Tweeting their honest opinions of this new rider awareness campaign.
If you have taken the metro the past few weeks, you most definitely heard the recordings blasting out the metro's audio system, featuring the one-and-only star and voice of the metro for the past 15-years, Michèle Deslauriers.
The goal of the initiative was to reduce the frequency of service interruptions by clients. In 2017, the STM recorded a whopping 5,653 minutes of service interruptions caused by passengers.
But the reality, is that the recordings, well – they sound terrible.
And it appears like the style and tone of the campaign is not quite resonating, especially with younger Montrealers. One annoucement even references Louis Cyr, a "stong man" who died over 100 years ago – not exactly relevant.
Here are some hilarious Tweets show just how annoyed Montrealers are.
#stm TA GUEULE MICHÈLE— Harry Cauvert (@HarryCauvert) November 1, 2018
Hey, @stminfo, vais-je vraiment devoir entendre les « conseils de Michèle » dans le métro tous les jours ? La pollution sonore augmente dans le métro de Montréal, sans égards pour ceux qui l’empruntent (dans mon cas depuis 35 ans) essentiellement pour lire. #metro #stm #montreal— Alain Charbonneau (@satrape2) October 30, 2018
"Michel, la voix du métro"... sérieux #STM c'était pas nécessaire. 😤😤😤— Nao Nao (@naolajolie) October 28, 2018
Tout le monde se regarde dans le métro comme wtf?!? C'est clair que c'est pas un jeune qui a pensé à ce concept. #cancelmichel #laissezmoilireenpaix
The common thread we see running through all this feedback is that most people can't even hear the recordings, the quality is bad, and the sound of the metro overpowers the actual recording.
In the end, it's unclear how long this campaign will last. What is clear though, is that Montrealers are hoping that these annoucement are not here for good.