Here's an interesting bit of news that doesn't happen too often in Quebec.

It seems like the OQLF has been misinterpreting the language laws and enforcing rules that didn't actually exist.

The Couillard government wanted to force multinationals to add french descriptions to their signage, but the Quebec court pointed out that they actually can't enforce that rule.

Eight big businesses were being targeted specifically. The businesses in question were Walmart, Costco, Best Buy, Curves, Guess, Gap, Old Navy and Toys 'R' Us.

The last time the language issue was discussed, the courts sided with the multinationals claiming that it was not necessary to add French desriptions to businesses with English trademarks.

In fact, in April of last year, five judges from the court of appeal concluded that the OQLF was not allowed to force businesses with English trademarks to add a french description to their signs.

Here's why there was so much confusion about the rule. 

Under the Bouchard Government, it was established that you could not force a chain of businesses to modify their names if they are a registered trademark.

Under the Charest Government, the law was misinterpreted so the OQLF thought they could force these businesses to add a french description, and if they didn't comply they wanted to be able to fine them and take away their francization certificate. As it turns out they weren't actually allowed to do that.

This was later confirmed when the Conseil Canadien du Commerce de Détail obtained a legal notice that stated the OQLF was not interpreting the laws correctly.

Do you think that this new information will help business flourish again in Quebec?

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