October is Breast Cancer Awareness Month, and what better time for a second No Bra Day (July 9 being the first) but midway through the month. I don’t think anyone will be complaining about redundancy here. The day is meant to showcase that although women usually feel there is a need and social expectation to wear bras in public, and even though lingerie is one of the sexiest subtle things, most women think of them as pretty fucking uncomfortable articles of clothing--making No Bra Day a day of boobular freedom. But more than just that, the day is about creating awareness about Breast Cancer, celebrating breasts and spreading CONFIDENCE about your body. Thing is, you don’t have to be a woman to participate, because who doesn’t want to support titties.

The National No Bra Day website puts it well:

Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras. Our perkiness should not be hidden. It is time that the world see what we were blessed with. Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used adjectives to describe your breasts on July 9th should be joyous, wild, and spectacular.

Gentlemen, you can participate too! Your job will be to support us ladies by rocking something pink. It can be a pink tie, pink boxers, pink socks, pink Breast Cancer Awareness Ribbon, I ♥ Boobies Bracelet…. If it is pink, it supports us. (Your support means quite a lot to us…)

P.S. Ladies…. Wearing a white t-shirt on this day is not only acceptable, but encouraged!

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