Vaping has been gaining massive popularity in the last decade, and now that it's officially legal to sell the products in Canada we'll only see the amount of 'vapers' across the country increase. Recently adults have grown more concerned since vaping is becoming more common amongst teens than even smoking cigarettes.
That's why Health Canada is pretty concerned right now after the launch of 'Big Vape' in the country. The problem is that the vape, made by the company Juul Labs, may appeal to a younger audience, despite the company directing the product exclusively to adults trying to quit smoking combustible cigarettes.
The popularity of 'Big Vape' is mainly from their massive social media influence. Although the company's advertisements don't represent "youth culture" or party scenes, their sleek images and approach to advertising makes the product desireable to viewers and customers.
Another reason why the vape is such a big hit amongst a younger audience is because, well, it looks like a USB stick. Yes, those tiny memory sticks you use to store information and files can now be mistaken for a vape. Similarly, the product can be charged simply by sticking it into a USB port.
Let's just hope parents don't start mistaking the 'Big Vape' for memory sticks and become utterly confused when smoke is emitted from the device rather than their computer files.
On a serious note, this seemingly harmless vape can actually pose some health risks. Unlike most vapes that offer fruity, fun flavours, Juul Labs has created a product that produces a taste and experience very similar to smoking a cigarette. Of course, the product labels clearly indicate the presence of nicotine, so it shouldn't come as a surprise to those who were looking for a "typical" vape flavour.
Juul Labs has made massive strides in recent months to prevent underage users purchasing the vape. Tactics such as requiring ID match and age verification when ordering online is now being used, basically making it impossible for teenagers to fake their identity or age in order to buy the vape.
The country has a plan. Health Canada will be launching a marketing program that will advertise the risks of vaping to youth, much like the new advertisement for cannabis use in the country.
As for the confirmed risks of vaping, that won't be known for at least another 10 years while research and results are collected. Now that most provinces have strict rules on how vaping products can be sold and used, it's less likely that Canadian youth will be able to get a hold of them. Only time will tell what lasting affect the products will have on the younger generation.