From now until May 22nd 2016, you will be able to buy wine while you wait for the metro in Montreal. It's all in order to promote the SAQ's new app. They have installed virtual stores at Berri-UQAM and Square -Victoria, like you see in the cover photo above.
The shops are "virtual," so you can't physically pick up your poison there, but the process is quite simple. You just need to open the app on your cell and scan over what bottle of wine you want to buy on the on the wall.
To retrieve your bottle(s) you'll have to go into an SAQ of your choosing. All in all it is a good way to avoid the late-night lines and weekend rushes at the SAQ, as well as "window" shop for brands you may want to try out.
The SAQ also announced that it will extend the opening hours of 270 stores across Quebec until 10pm on weekdays and until 6pm on weekends.