• MTL Blog got the chance to interview the Montreal local behind the beautiful lingerie company Alice Kass, Sabrina Cassis.
  • Together, we discussed femininity, self-love, empowerment, and so much more.
  • Read our interview with this powerful businesswoman below!

Sabrina Cassis, otherwise known as Gravity Rose on Instagram, is a force to be reckoned with. This Montreal local began her lingerie company, Alice Kass, a little over five years ago and has been making waves in the industry ever since. Her beautiful and unique pieces are not the only impressive thing about this local goddess. Her openness on social media has given her and her followers a platform to connect with their feminine essence and has allowed them to breakdown their fear of self-expression.

Her powerful message has gotten the attention of over 20 thousand loyal followers and Casis prides herself on her honesty and transparency. She has used Alice Kass as a stepping stone to get her message across and hopes that she will continue to inspire women to step outside their comfort zones and connect with their inner feminine goddess.

Her social media fame has opened doors for her podcast, which she now releases every two weeks. As well as her new empowerment platform Oracle Sisterhood, which offers online workshops surrounding female empowerment and self-love.

MTL Blog got the chance to chat with the local entrepreneur about both her business, her new projects, and her life in Montreal. And, she was even more empowering than we could have ever imagined. 

 

What inspired you to start Alice Kass?

"I always say that lingerie picked me because it was never something I was really into. I was very much in my masculine and never had any interest in lingerie. Yet, I always studied fashion, so it kind of just happened."

"I was looking for underwear that were cool and weren't just for seduction purposes. I wanted something that women could enjoy every single day and pieces that were good quality but didn't need to be worn on a special occasion."

"As soon as I discovered lingerie, I felt like I had unveiled this incredible and magical world. It allowed me to connect to my feminine and learn a side of myself that I had rejected for so long due to the culture that we live in, where the female body is shamed as well as sexuality and emotions. Anything related to the feminine was cast aside and lingerie was that catalyst that allowed me to connect to that other side."

Has it brought out a new you in your personal life?

"It has 100% completely transformed me. It has brought me out of my shell. I used to have a lot of social anxiety and allowing myself to connect to a different and more vulnerable place has allowed me to not only start a business but also has given me the tools to know myself better."

"I was always afraid of being seen or using my voice and lingerie and Instagram has allowed me to reclaim that part of myself and learn to love myself, entirely. That was always my mission with the brand, I wanted to create a space where women could come and share and not be afraid to express that side of themselves."

"My brand is all about self-love and empowerment, using both of these is how it has evolved."

What do you mean by your feminine?

"When I say feminine, it's not men against women. It's all things associated with feminine energy and being, be that in a man or a woman."

What made you decide to be the face of your company?

"I was hiding behind this alter-ego so to speak at the beginning, I wasn't even using my real name. Eventually, I put myself out there and since I started doing that it has shifted and people have been even more responsive to the brand."

 

If you could describe your brand in a few words, what would they be?

"Feminine power, that's really what it's about."

Where do you make your pieces? Is everything made in Montreal?

"It's a mix. I have my line of sheer clothing that I designed and it's made in Montreal by women for women here in Montreal. The rest are curated brands. Some brands are from Europe and others are from Canada."

When you design a piece, who do you envision your customer being?

"I just have a vision of a powerful woman who is connected to herself. I want something strong and dominant, while at the same time being feminine."

"I tend to be drawn to strappy pieces or cut-outs. I like the contrast and balance between the masculine and feminine, which is a lot like how I am as a person."

You recently had your social media account removed, why do you think that happened?

"I know there was a big crackdown on Instagram with anything that had to do with female sexuality. However, my content is not vulgar and I follow the rules."

"For me, my page is about sensual self-expression and the reclaiming of the feminine body for the feminine. Whereas other sites are objectifying women for male consumption, which is somehow fine for Instagram."

That must have been hard for you, having so much work just get erased from your page.

"I didn't save any of the work I posted anywhere else. It was five years of my heart and soul poured into my page and Instagram was my main source of income so it was a little difficult."

"It was also my main source of self-expression, everything I had done every word on that page was mine and came from my heart and it was hard to see it all be erased in a matter of seconds."

"I did learn a lot on a business level."

You did have a lot of people rallying to get your page back up, that must have been an amazing feeling.

"Totally, seeing people come together and seeing all the nice things people had to say about the message that I had to share. It was crazy, you think social media is a little thing but it did have an impact on people and it was affecting my community."

"Within 24 hours there were a ton of people on my new account, speaking out and challenging Instagram. It was heartwarming."

You have told your followers that you are sober, do you find it's difficult to lead a sober lifestyle in a city that's as party-oriented as Montreal?

"It was at the beginning because I was very much part of the party culture in Montreal. I used to go out a lot and immerse myself in that scene because that's what we do in Montreal. As much as I would have fun, I always felt like something was missing. I felt disconnected from myself."

"In the beginning, when I quit drinking, I thought it was hard, especially since I was still going out and trying to do the same things and engage in the same type of activities."

"I realized I had to make a huge lifestyle change and now it's not hard at all. Montreal has a very big spiritual community, there is so much going on in this city besides alcohol. I am so grateful to have discovered this side of our city."

"I attend at least one workshop a week, I do dance a lot, physical activity, spiritual workshops- anything that helps me grow as a person and connect to my being."

"It makes you realize that you don't need any substances to reach higher levels of consciousness. It's like closing one door on Montreal but opening a whole other world that's magical, welcoming and so nourishing."

You are very vocal on both your podcast and your Instagram about self-love, why do you think it's so important to pass that message along to the women of Montreal?

"We are brought up in a culture that constantly tells us that we are not enough and that we need to be perfect or someone other than who we are."

"I spent my life trying to fit into this mould until I asked myself 'what are you doing?' I want people to embrace all sides of themselves and not ignore those dark shadows that linger within them."

"Acknowledging those things and putting an end to trying to wash them away with booze or substance is the key. We need to acknowledge and face those fears with the help of other strong women."

"Sharing is truly powerful and sharing and forgiving myself publicly has not only helped me but has helped other people around me, which makes it all worth it."

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