Rihanna Announces All-New "Fenty" Clothing Line Launch With Louis Vuitton

The superstar is the first woman of colour in history to have her own fashion line.
Staff Writer
Rihanna Announces All-New "Fenty" Clothing Line Launch With Louis Vuitton

Fashion and Rihanna lovers everywhere are celebrating the news today that Fenty, the international superstar's fashion label, has officially partnered with LVMH Moët Hennessy Louis Vuitton to release a line of luxury clothing. 

In January, Fenty announced plans that a high-profile fashion project was in the works. Fenty and Dior released a line of sunglasses that gave everyone a look into what was in store for Rihanna's label. This announcement marks the first time in the history of LVMH that a woman of colour will lead a luxury fashion label. 

In a statement, Fenty and LVMH announced that the first releases would be in Spring 2019, with items appearing on her online store in the coming weeks.

The label will be “centred on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand.”

In the same statement this morning, Rihanna said that Bernard Arnaud, chairman and CEO of LVMH is giving her "a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

In conjunction with the announcement, Fenty dropped its official website where potential customers can sign up to be the first to know when the clothes are officially released. 

Rihanna launched Fenty Beauty in September 2017 and has seen incredible success. Her innovative range of beauty products features 50 different shades and tones in order to include all types of skin tones and gender identities. Fenty Beauty is one of the world's highest-selling beauty brands.

Rihanna has long been a champion of marginalized groups and aims to include everyone with her Fenty line. We can expect that her clothing line will be no different from her beauty line as she's been given complete creative control. 

This marks the first time ever that a woman of colour has helmed a luxury fashion label. Rihanna is also the first woman to ever fully design and produce her own fashion line under LVMH. 

Rihanna's first foray into fashion was in 2013 when she partnered with River Island to create a line of clothing and accessories. Since then, she's taken the fashion world by storm.

I for one, cannot wait to see what the new Fenty Clothing line will look like! 

Fashionistas rejoice! 


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