Canadians are pretty boring, at least when it comes to their Tim Hortons Timbits picks. To celebrate the 45th anniversary of the popular donut holes, the coffee chain released a regional breakdown of the most popular Timbits orders.
In Quebec, the classic Chocolate Glazed won out, followed by Honey Dip and Birthday Cake. Those choices align with the most popular orders in Ontario and Western Canada (including Manitoba, Saskatchewan, Alberta, British Columbia and the three territories).
Atlantic Canada was the odd region out with its questionable penchant for the Old Fashioned Plain, confirming once and for all that the group of four provinces is the most boring part of Canada (kidding... mostly).
Quebec stood out from other areas of the country with its fourth most popular pick: Strawberry Filled — perhaps unsurprising given the local emphasis on the red fruit.
Old Fashioned Glazed were the fifth most consumed Timbits in the province.
As for the ridiculously popular Timbiebs, Tim Hortons' collaboration with Justin Bieber, the Chocolate White Fudge was Canada's favourite flavour.
"It was such a huge year for the Timbits platform, not only for the big 45th anniversary but with our work with Justin to collaborate on Timbiebs, which have been a massive hit!" Tim Hortons Director of Culinary Innovation — yes that's a job — Chef Tallis Voakes said in a statement.
"Justin told us the Chocolate Glazed was his favourite classic Timbit so I'm not surprised it ended up officially being Canada's favourite as well."
Tim Hortons also shared a list of past or limited-edition Timbits, many of which seem to have disappeared from the menu. Standouts include Cotton Candy, Cherry Cake, Cinnamon French Toast and Chocolate Peanut Butter Crunch.
When Tim Hortons announced the launch of Justin Bieber's "Timbiebs," I experienced some Canadian nostalgia. I remembered the days when all the girls at my high school gushed over Bieber (and his bowl cut) and the song "Baby" played on the radio so often that it was stuck in my head for months.
Years later, the Canadian pop star has gone on to achieve bigger and better things, but his latest project could be the greatest of them all: releasing three flavours of Timbits. If you haven't gotten the chance to try them yet, here's my honest review.
Timbiebs' three flavours — Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle – were hand-picked by Bieber himself.
According to a press release, Bieber worked with Tim Hortons' director of culinary innovations, Chef Tallis Voakes, to come up with the winning recipes after multiple rounds of experimenting with different flavour combinations.
"Doing a Tim Hortons collab has always been a dream of mine," Bieber said in a statement. "I grew up on Tim Hortons and it's always been something close to my heart."
I'm not the biggest Bieber fan (although I respect him as an artist) but I am a big fan of many recording artists he's collaborated with in the past. I wondered if Bieber would have the same taste in Timbits as he does in musical artists. As Timbiebs began flooding my newsfeed and pushing their way into conversations with friends, I started to get curious. Upon hearing that they were sold out and tough to find in Montreal, I knew the hype was real and that I had to try them for myself.
The first thing I did was call my local Tim Hortons to make sure it was stocked with Timbiebs. Luckily, it had all three flavours available. The employee I spoke to told me that they're obligated to have Timbiebs in stock every morning, but they usually run low at around 5 p.m. So, as long as you get to a Timmies before then, you should be fine!
Sour Cream Chocolate Chip: I liked how the individual flavours complemented each other. I tasted the chocolate and the sour cream in one bite, which impressed me since it would've been easy for one to overpower the other. It also had the perfect amount of sweetness, which I appreciated since sugar rush headaches are the worst. 8.5/10
Chocolate White Fudge: Chocolate White Fudge reminded me of classic chocolate glazed Timbits — so much so, in fact, that I honestly didn't see much of a difference between the two flavours. I might get heat for saying this, but I've never been a fan of chocolate glazed. It's not that I completely dislike them, I've just always liked other flavours better. And this was exactly the case with Chocolate White Fudge. 6/10
Birthday Cake Waffle: The moment I bit into this Timbieb, I knew it was my favourite of the three. It really is like enjoying a classic birthday cake, yet the presentation of the sprinkles is what stood out to me most. Essentially, it tastes as good as it looks. If this came out when I was a kid, I would've spent my allowance money on it every chance I got. And something tells me that was the idea Bieber had in mind. 10/10
If I had to choose, I'd take a box of Birthday Cake Waffle over Chocolate White Fudge or Sour Cream Chocolate Chip.
Did 'Timbiebs' turn me into a Justin Bieber groupie?
Overall, the Biebs didn't let me down. Each of the flavours is worth trying. I'll probably frequent my local Timmies in the coming weeks to get some more Timbiebs.
While I can't say I've turned into a full-blown Bieber groupie after trying them, I will say "Baby" got stuck in my head again — even though I haven't listened to the song in over a decade.
Timbiebs are only available until December 28. The price of a box of ten is reasonable at $3.51 (tax included). And if you've been a loyal Belieber since the beginning, select Tim Hortons even offer Timbiebs merch. To go along with your box, you can pick up a beanie, fanny pack, or reusable tote bag.
Justin Bieber and Tim Hortons are teaming up in an unlikely partnership to bring you three new Timbit donut flavours you didn't ask for but are getting anyway.
The coffee chain made the announcement via a new ad that shows the Canadian singer brainstorming possible new flavour combinations, ultimately deciding on Birthday Cake Waffle, Chocolate White Fudge and Sour Cream Chocolate Chip.
The French version of the video even shows Bieber uttering a few phrases in la langue de Molière.
According to a press release, the superstar arrived at the three new flavours following a "multi-stage, iterative journey" with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation.
"Doing a Tim Hortons collab has always been a dream of mine," Bieber said in the release. "I grew up on Tim Hortons and it's always been something close to my heart."
'Timbiebs' will be available at participating Tim Hortons locations in Canada for a limited time as of November 29.